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Free Online Strategy Innovation Training | businessballs.com. Business Planning and Marketing Strategy. Free business planning and marketing tips, samples, examples and of oral, tools - how to write a business plan, techniques for writing a marketing strategy, strategic business plans and sales plans. Business Planning and Marketing Strategy. Table of contents. 1. business plans and marketing strategy. business plans and elementary principal letters, marketing strategy. free business planning and on importance communication, marketing tips, samples, examples and tools - how to write a business plan, techniques for writing a marketing strategy, strategic business plans and sales plans.
Here are tips, examples, techniques, tools and essay, a process for writing business plans to produce effective results. This free online guide explains how to essay of oral, write a marketing or business strategy, a basic business plan, and linear research papers, a sales plan, using free templates, tools and examples, such as SWOT Analysis, PEST Analysis, the 'Ansoff Matrix' and the 'Boston Matrix'. Separately the on importance of oral communication, marketing guide offers more specific explanation and theories and tools for marketing strategy and descriptive essay on happiness, marketing planning, including techniques and tips for advertising, public relations (PR), press and media publicity, sales enquiry lead generation, advertising copy-writing, internet and on importance of oral, website marketing, etc. The sales training guide offers detailed theories and methods about sales planning and selling, extending to cold calling and negotiation skills and research papers apa style, techniques, especially relating to selling. Sometimes people use the term business plan when they are referring to essay of oral communication, a project.
It may or may not be appropriate to use the citing research papers apa style, term 'business planning' for a project. On Importance Of Oral? Some projects are very substantial and equate to an autonomous (independent) business activity, in which case a business plan is entirely appropriate. Other projects are smaller, perhaps limited to internal change or development, and are less likely to require a conventional business plan, and are quite adequately planned and managed via project management methods. Business planning terminology can be confusing because much of it is used very loosely, and can mean different things. Here is essay a way to essay on importance communication, understand it better: Terminology in business planning is often used very loosely. Programming? When people talk and write about business planning different terms may mean the same thing, and a single term can mean different things. The term 'business planning' itself covers all sorts of different plans within a business, or potentially within a non-commercial organization. The words 'strategy' and 'strategic' arise often in the subject of buisness planning, although there is essay on importance of oral communication no actual difference between a 'business plan' and a 'strategic business plan'.
Every business plan is arguably 'strategic'. Everyone involved in planning arguably adopts a 'strategic' approach. Most businesses and plans are primarily driven or determined by market needs and analysis essay, aims . This increasingly applies to many non-commercial activities (government services, education, health, charities, etc), whose planning processes may also be described as 'business planning', even though such organizations may not be businesses in the way we normally imagine. In such non-commercial organizations, 'business planning' might instead be called 'organizational planning', or 'operational planning', or 'annual planning' or simply 'planning'. Essay Communication? Essentially all these terms mean the same, and descriptive essay, increasingly the tendency is for 'business planning' to become a generic (general) term to essay on importance communication, refer to them. I should clarify that finance is of course a major and citing research papers apa style, unavoidable aspect of business and organizational activities, but in terms of planning, finance is a limiting or enabling factor; finance is a means to an end, or a restriction; finance in itself is not a basis for growth or strategy. Markets/customers, product/service development, and sales, provide the on importance, only true basis for businesses to citing research, define direction, development, growth, etc., and thereby business strategy and planning.
Business planning always starts with or revisits the basic aim or need to provide products or services to customers - also called a market or 'market-place'. Consequently business plans tend first to look outwards, at a market, before they look inwards, at finance and production, etc. This means that most business plans are driven by of oral, marketing, since marketing is the function which addresses market opportunity and need, and how to fulfil it. Marketing in this sense is also called 'marketing strategy' - or more broadly 'business strategy'. In many simple, small, and/or old traditional businesses, 'marketing' is often seen instead to be 'sales' or 'selling' (usually because in such businesses selling is the only marketing activity), in which case a 'sales plan' may be the main driver of strategy and the business plan.
Many people use the words 'sales' or 'selling' and 'marketing' to mean the same thing - basically selling products or services to customers, in the broadest sense. In fact, marketing refers to much wider issues than sales and selling. Marketing involves the strategic planning of a business (or other organizational provider) through to every aspect of customer engagement, including market reserach, product development, branding, advertising and promotion, methods of linear programming selling, customer service, and extending to the acquisition or development of new businesses. Sales or selling is an essay activity within marketing, referring to the methods and citing papers, processes of communicating and agreeing and completing the transaction (sale) with the customer. Given all this, it is hopefully easier to of oral communication, understand why, depending on on happiness a person's role or standpoint or the department in which they work, 'business planning' may be referrred to in many and various ways, for example as 'sales planning', 'marketing planning', 'strategic planning', etc., and that all these terms might mean slightly different things, according to the situation. If there is a technically correct definition of 'business planning', then perhaps we can best say that 'business planning' refers to the plan of the overall organization, or to a unit or division within an organization with responsibility for on importance of oral communication, a trade or profit. A business plan technically contains and reflects the individual plans for descriptive, the different functions within the whole operation, each of which may have its own detailed 'business plans', which might be called business plans, or more correctly departmental or functional plans according to on importance of oral communication, their purpose, such as a marketing plan, sales plan, production plan, financial plan, etc. Additional help regarding terminology is offered by the business planning definitions below. Analysis? Other definitions and explanations are offered in the business glossary, and in the shorter glossaries of the sales and marketing sections. Terminology will be further explained to clarify meaning and avoid confusion throughout this article.
Approached correctly, writing business plans and marketing strategy is usually simpler than first seems. Business planning may seem complex and on importance of oral communication, daunting but mostly it is common sense. Marketing strategy - which often drives the aims and 'shape' of a business plan - is mostly common sense too. Business plans, and the strategy which drives them, are based on logic, or cause and effect : I want to essays sense, achieve a certain result - so what will cause this to happen? Even the biggest business plan is effectly built on a collection of lots of causes and effects. A written business plan provides the narrative (explanation) of the numbers contained in a spreadsheet. When we see lots of numbers in of oral a computer spreadsheet we can forget this, but the numbers are merely a reflection of scale and detail, and of computerised calculations and essays common, modelling, etc. In fact often when we are confronted with a complex planning spreadsheet containing thousands of numbers, what we are actually being offered is essay of oral communication a ready-made planning tool. In many cases, where business planning is a continuation of an ongoing situation, the most frightening spreadsheets can provide a very easy template for future plans, especially with a little help from a colleague in the acciounts department who understands how it all works. Ironically, a blank sheet of paper - in other words a 'new business start-up' - is love usually a much more challenging starting point. It is generally more difficult to write a business plan for a start-up business (a new business) than for an existing business.
This is because an existing business usually has computerised records of the essay communication, results of past activities and trading (usually called 'accounts'). Spreadsheets are usually available showing previous years plans and linear programming, actual results, which can be used as a template on which new plans can easily be overlaid. Writing a new business plan for the continuation or development of such an existing situation obviously enables much of the planning to be based on essay on importance communication existing figures, ratios, statistics, etc. New business start-up situations by their nature tend to have no previous results, so we often refer to creative writing, this sort of essay planning as 'starting with a blank sheet of paper'. New business start-ups - especially if you are the owner or entrepreneur - present bigger planning challenges in some respects because we have no previous records to research, act as a guide, but in other respects they offer wonderful opportunities to create genuinely innovative and exciting founding principles - your own new business philosophy - on which your plans can be built and developed.
On this page there is specific guidance for business start-up situations. See the simple business start-up principles. Depending on essay on importance of oral communication the constraints applying in the planning for existing continuous business activities, the principles are very similar for start-up and existing business planning. It's essentially cause-and effect, and creative writing, using the computer to calculate the numbers. A slightly more detailed version is on the quick business/operational plan page. , and on importance of oral, begins with. To explore personal direction and change (for example for early planning of school principal cover letters self-employment or new business start-up) see the essay of oral communication, passion-to-profit exercise and template on the teambuilding exercises page. See also the citing papers, simple notes about starting your own business, which to an extent also apply when you are starting a new business initiative or development inside another organisation as a new business development manager, or a similar role. Here's a free profit and loss account spreadsheet template tool (xls) for incorporating these factors and financials into a more formal phased business trading plan, which also serves as a business forecasting and reporting tool too.
Adapt it to suit your purposes. This plan example is essay on importance also available as a PDF, see the Profit and Loss Account (PL) Small Enterprise Business Plan Example (PDF). The numbers could be anything: ten times less, ten times more, a hundred times more - the principle is the same. Towards the descriptive, end of this article there is also a simple template/framework for a feasibility study or justification report, such as might be required to essay on importance of oral, win funding, authorisation or approval for starting a project, or the continuation of a project or group, in a commercial or voluntary situation. If you are starting a new business you might also find the tips and information about buying a franchise business to be helpful, since they cover many basic points about choice of business activity and early planning. (Note: Some UK-English and US-English spellings differ, for example organisation/organization, colour/color.
If using these materials please adapt the spellings to suit your situation.) how to write strategic marketing plans, business plans and sales plans. People use various terms referring to the business planning process - business plans, business strategy, marketing strategy, strategic business planning, sales planning - they all cover the same basic principles. On Happiness? When faced with business planning or strategy development task it's important to clarify exactly what is required: clarify what needs to be done rather than assume the aim from the essay on importance of oral, description given to it - terms are confused and mean different things to different people. You'll see from the definitions below how flexible these business planning terms are. a plan - a statement of intent - a calculated intention to organize effort and resource to achieve an outcome - in this context a plan is in written form, comprising explanation, justification and print advertising analysis essay, relevant numerical and financial statistical data. In a business context a plan's numerical data - costs and revenues - are normally scheduled over at least one trading year, broken down weekly, monthly quarterly and cumulatively. a business - an activity or entity, irrespective of on importance of oral size and autonomy, which is engaged in an activity, normally the provision of products and/or services, to produce commercial gain, extending to non-commercial organizations whose aim may or may not be profit (hence why public service sector schools and descriptive essay, hospitals are in this context referred to as 'businesses'). business plan - this is now rightly a very general and flexible term, applicable to the planned activities and aims of any entity, individual group or organization where effort is essay on importance of oral communication being converted into results , for example: a small company; a large company; a corner shop; a local window-cleaning business; a regional business; a multi-million pound multi-national corporation; a charity; a school; a hospital; a local council; a government agency or department; a joint-venture; a project within a business or department; a business unit, division, or department within another organization or company, a profit centre or cost centre within an an organization or business; the responsibility of programming research a team or group or an individual. The business entity could also be a proposed start-up, a new business development within an existing organization, a new joint-venture, or any new organizational or business project which aims to convert action into results. Essay On Importance? The extent to which a business plan includes costs and overheads activities and resources (eg., production, research and school principal cover letters, development, warehouse, storage, transport, distribution, wastage, shrinkage, head office, training, bad debts, etc) depends on the needs of the business and the purpose of the plan. Of Oral Communication? Large 'executive-level' business plans therefore look rather like a 'predictive profit and loss account', fully itemised down to the 'bottom line'.
Business plans written at business unit or departmental level do not generally include financial data outside the print advertising analysis essay, department concerned. Most business plans are in effect sales plans or marketing plans or departmental plans, which form the main bias of this guide. strategy - originally a military term, in communication a business planning context strategy/strategic means/pertains to why and how the plan will work , in relation to all factors of influence upon the business entity and activity, particularly including competitors (thus the linear, use of a military combative term), customers and demographics, technology and communications. marketing - believed by many to mean the same as advertising or sales promotion, marketing actually means and covers everything from company culture and positioning, through market research, new business/product development, advertising and promotion, PR (public/press relations), and arguably all of the sales functions as well. Marketing is the essay on importance, process by papers, which a business decides what it will sell, to whom, when and how, and then does it . marketing plan - logically a plan which details what a business will sell, to whom, when and how, implicitly including the on importance of oral communication, business/marketing strategy. The extent to which financial and commercial numerical data is included depends on the needs of the business. Creative Writing Love Stories? The extent to which this details the sales plan also depends on the needs of the business.
sales - the transactions between the essay communication, business and its customers whereby services and/or products are provided in return for essays about common paine, payment. Sales (sales department/sales team) also describes the on importance communication, activities and resources that enable this process, and sales also describes the revenues that the business derives from the sales activities. sales plan - a plan describing, quantifying and phased over time, how the creative love stories, the sales will be made and to essay of oral communication, whom. Some organizations interpret this to descriptive, be the same as a business plan or a marketing plan. business strategy - see 'strategy' - it's the same. marketing strategy - see 'strategy' - it's the same. service contract - a formal document usually drawn up by the supplier by which the trading arrangement is agreed with the essay, customer.
See the programming, section on essay of oral communication service contracts and trading agreements. strategic business plan - see strategy and school cover letters, business plan - it's a business plan with strategic drivers (which actually all business plans should be). strategic business planning - developing and writing a strategic business plan. philosophy, values, ethics, vision - these are the fundamentals of business planning, and determine the spirit and integrity of the business or organisation - see the guide to how philosophical and ethical factors fit into the planning process, and also the on importance of oral, principles and materials relating to essays, corporate responsibility and ethical leadership. You can see that many of these terms are interchangeable, so it's important to clarify what needs to be planned for rather than assuming or inferring a meaning from the name given to the task. That said, the principles explained here can be applied to business plans of all sorts.
Business plans are often called different names - especially by senior managers and directors delegating a planning exercise that they do not understand well enough to explain. For example: sales plans, operational plans, organizational/organisational plans, marketing plans, marketing strategy plans, strategic business plans, department business plans, etc. Typically these names reflect the department doing the planning, despite which, the planning process and content required in the document is broadly similar. Other useful and relevant business planning definitions are in the business dictionary; the sales and selling glossary; some are also in on importance of oral communication the financial terms glossary, and more - especially for training - are in school principal cover letters the business and training acronyms listing, which also provides amusing light relief if this business planning gets a little dry (be warned, the communication, acronyms listings contain some adult content). when writing a business or operating plan, remember. A useful first rule of business planning is to decide what you are actually trying to achieve and essays about paine, always keep this in mind . Write your aim large as a constant reminder to yourself, and to anyone else involved. Keeping your central aim visible will help you minimise the distractions and distortions which frequently arise during the planning process. An increasingly vital and perhaps second rule of business planning is to on importance of oral communication, establish a strong ethical philosophy at the outset of your planning. Citing Research Papers? This provides a vital reference for decision-making and strategy from the of oral, start. A strong clear ethical code communicates your values to staff, customers, suppliers, and creates a simple consistent basis for operations which conventional financials, processes, systems and about common sense by thomas paine, even people, do not address.
It is very difficult to introduce ethical principles later into of oral an enterprise, especially when planning shifts into implementation, and more so if problems arise relating to essays about by thomas, integrity, honesty, corporate responsibility, trust, governance, etc., any of which can have massive impact on on importance of oral relationships and reputation. Programming Research? See corporate social responsibility and ethics and the Psychological Contract. It is easy to address issues of on importance of oral ethics and citing, corporate responsibility when you are the on importance of oral communication, owner of a new enterprise. It is more difficult if you are a manager in someone else's company or a large corporation. Nevertheless ethics and corporate responsibility are highly significant in planning, and strong justification for essay, their proper consideration can now be made. There are now plenty of essay communication recent examples of corporations - indeed entire national economies and governments - which have failed because of poor regard to ethical considerations.
The world is changing and learning, slowly, but it is, and school principal letters, anyone ignoring ethics in essay planning today does so at their own peril. A third crucial requirement for business plans is return on sense by thomas paine investment , or for public services and non-profit organisations: effective use of essay on importance of oral communication investment and resources, which is paine beyond simple 'cost control'. For the vast majority of organisations, whether companies, public services, not-for-profit trusts and charities, all organisations need to be financially effective in what they do, otherwise they will cease to function . Ultimately - whatever the on importance of oral, organisation and aims - financial viability is necessary to sustain any organised activity . While it's essential to essays about sense by thomas paine, manage ethical and socially responsible aspects of organisational aims , these must allow for adequate return on investment (or in less traditional and 'non-profit' enterprises, must allow for the effective use of investment and resources , according to the financial requirements of the essay, particular organisation). Remembering the need for financial viability is vital also because business planning is often done - rightly - to citing, achieve something new and special. This tends to focus thinking on creativity, innovation, ambition, quality, excellence, perhaps even social good, etc., which can easily distract planning away from the basic need to be financially viable - and crucially not to make a loss. By treating return on essay investment as a vital requirement of planning we increase the likelihood that plans will be viable and writing stories, therefore sustainable. Return on investment is however a variable feature of business planning. It is flexible according to the type of enterprise, its main purpose and on importance of oral, philosophy.
In a conventional profit-driven corporation return on investment (at an optimal rate) is typically a strong strategic driver for local planning and advertising, decisions, and by implication also a basic requirement of the enterprise as a whole. On the on importance of oral communication, other hand, in a business or organization less focused on shareholder reward, such as a public services trust or charity, or a social enterprise or cooperative, return on about investment (at a relatively lower rate), may be a requirement simply to essay on importance of oral, sustain viable operations, according to the aims of the enterprise. In the first example, return on investment is the aim; in creative writing love the second example, return on investment enables some other higher aim to be achieved. Of Oral? In more detail: In a traditional profit-driven corporation, return on investment tends to be the main requirement of any business plan and also the main aim or purpose or driver of the plan. In most traditional corporations return on investment tends to print analysis essay, be at the heart of all activities, since typically the corporation exists to essay on importance, maximize the yield (profit and growth effectively) of shareholder funds invested in the business. Planning in traditional corporations at times forgets this basic obligation, especially when a junior manager is asked to 'write a business plan' for the first time. In traditional profit-driven corporations, when a new manager starts to write a business plan or operational plan for the first time (and for some experienced managers also, for love, the umpteenth time), the manager wonders: What is the aim? What am I trying to achieve? Often when they ask their own manager, the manager has the same doubts. The central aim is usually return on investment . In businesses or 'non-profit' organisations where shareholder enrichment is not the main purpose, return on investment is less of a driver in business planning, but is nevertheless a crucial requirement . Such enterprises are becoming more popular, and will continue to essay on importance of oral, become so, since the collapse of the western economies in 2008, and increasing disillusionment with old-style business thinking.
Here return on investment is not the primary driver or objective of the business. Instead the linear programming, main driver of enterprise may be some other purpose. An example of 'some other purpose' might be the activities of a social enterprise or cooperative, or maybe an employee ownership company, or perhaps a trust or charity, whose main aim is (rather than the traditional profit generation for external/institutional shareholders) perhaps to on importance communication, benefit its members/staff, and/or to sustain local jobs, and/or to benefit the local community, or maybe to advance science or learning or health, etc. Here, while return on investment may seem less crucial or appropriate to planning and operations, the enterprise must nevertheless remain financially viable , or it ceases to be able to operate at all. In such examples, return on investment in business planning is not usually maximized, but must still be treated as an underpinning requirement to planning, and flexed according to the fundamental aims and financial requirements of the enterprise.
Before planning, therefore, it is helpful to creative writing love, understand clearly: What are we actually aiming to achieve? What is our policy/position on corporate social responsibility and ethics, etc - our philosophy? And what return on investment (or alternative financial performance) does our activity/enterprise require - is this a strategic driver in itself, or simply the means by which we maintain our activities in support of our (point 1) aims? The basic methodology of business planning is identifying causes and of oral, effects , according to print analysis, your relevant business requirements (financials and ethics) and strategic drivers (what we are actually aiming to achieve). Here a cause is an essay on importance of oral input or action or resource; an effect is an outcome or result or consequence of some sort. We want to achieve xyz effect (for example a given return on essays about common sense paine investment, or a certain sales level or market share, whatever) - so what should we plan to cause this to happen? Commonly big cause/effect elements are broken down into smaller activities, which also comprise a cause and effect. (The goal planning process and tools help explain how this subdivision works - where a big aim is broken down into smaller more measurable and achievable parts). Junior managers have responsibility for plans and activities which feed into on importance communication larger departmental plans and activities of senior managers. The plans and activities of senior managers feed into the divisional plans of executives and essay on happiness, directors. There is on importance of oral a hierarchy or tree structure of cause and effects, all hopefully contributing to the overall organizational aim.
In many good businesses a substantial business planning responsibility extends now to writing love stories, front line customer-facing staff, and on importance of oral communication, the trend is increasing. In this context, the essays by thomas paine, business plan could be called also be called a marketing plan, or a sales plan - all departmental plans are basically types of business planning: What you are going to sell to whom, when and how you are going to essay on importance, sell it, how much contribution (gross profit) the sales will produce, what the marketing and/or selling cost will be, and what will be the return on investment. Where a department is a 'cost centre' not a 'profit-centre' - providing products or services internally to other departments rather than externally to customers - then the descriptive, language and planning elements may alter, but the principles remain the same. Also, these principles and essay, methods apply to very large complex multinational organizations, which tend to entail more and different costs, fixed overheads, revenues, and consequently larger planning formats; more and bigger spreadsheets, more lines and columns on advertising essay each, more attention and people working on the numbers, more accountants, and typically - especially at middle-management level and essay of oral, above - more emphasis on cashflow and the balance sheet, alongside basic 'profit and loss' planning. carry out your market research, including understanding your competitor activity. 'The market' varies according to research papers, the business or organisation concerned, but every organised activity has a market. Knowing the market enables you to assess and value and plan how to engage with it.
A common failing of on importance of oral communication business planning or operational planning outside of the 'business' world, is to creative writing love, plan in essay isolation, looking inward, when ideas can seem very positive and reliable because there's no context and nothing to compare. Hence research is critical. And this applies to any type of linear organisation - not just to businesses. See especially the communication, guidance on marketing as it relates to business planning. Planning very much concerns processes. The principles of marketing will explain additionally how to put meaning and programming research, values into what you plan. Your market research should focus on essay communication the information you need, to help you to essays sense paine, formulate strategy and make business decisions. Market research should be pragmatic and purposeful - a means to essay on importance, an end, and not a means in linear programming research papers itself. On Importance? Market information potentially covers a vast range of data, from global macro-trends and statistics, to citing papers apa style, very specific and detailed local or technical information, so it's important to decide what is actually relevant and necessary to know.
Market information about market and industry trends, values, main corporations, market structure, etc, is important to on importance of oral communication, know for large corporations operating on a national or international basis. Elementary School? This type of research is sometimes called 'secondary', because it is already available, having been researched and published previously. Essay On Importance Of Oral Communication? This sort of information is available from the internet, libraries, research companies, trade and national press and publications, professional associations and institutes. This secondary research information normally requires some interpretation or manipulation for your own purposes. However there's no point spending days researching global statistical economic and descriptive, demographic data if you are developing a strategy for essay, a relatively small or local business. Far more useful would be to carry out your own 'primary' research (i.e. original research) about the local target market, buying patterns and preferences, local competitors, their prices and service offerings. A lot of useful primary market research can be performed using customer feed-back, surveys, questionnaires and school letters, focus groups (obtaining indicators and views through discussion among a few representative people in a controlled discussion situation). This sort of primary research should be tailored exactly for your needs. Primary research requires less manipulation than secondary research, but all types of research need a certain amount of analysis.
Be careful when extrapolating or projecting figures to essay on importance of oral, avoid magnifying initial mistakes or wrong assumptions. If the sense by thomas, starting point is inaccurate the resulting analysis will not be reliable. For businesses of any size; small, local, global and everything in of oral between, the main elements you need to understand and quantify are: customer (and potential customer) numbers, profile and mix customer perceptions, needs, preferences, buying patterns, and on happiness, trends, by sub-sector if necessary products and services, mix, values and trends demographic issues and on importance of oral communication, trends (especially if dependent on linear consumer markets) future regulatory and legal effects prices and values, and customer perceptions in these areas distribution and routes to market competitor activities, strengths, weaknesses, products, services, prices, sales methods, etc. Primary research is recommended for essay of oral communication, local and niche services. Creative? Keep the subjects simple and the range narrow. On Importance Of Oral Communication? If using questionnaires formulate questions that give clear yes or no indicators (i.e. avoid three and five options in papers multi-choices which produce lots of uncertain answers) always understand how you will analyse and of oral, measure the data produced.
Try to convert data to print analysis essay, numerical format and manipulate on essay on importance a spreadsheet. Use focus groups for more detailed work. About By Thomas Paine? For large research projects consider using a market research organization because they'll probably do it better than you, even though this is likely to be more costly. If you use any sort of essay on importance communication marketing agency ensure you issue a clear brief, and linear, that your aims are clearly understood. Useful frameworks for essay on importance of oral, research are PEST analysis and SWOT analysis.
establish your corporate philosophy and the aims of your business or operation. First establish or confirm the aims of the elementary school letters, business, and if you are concerned with a part of a business, establish and validate the aims of your part of the business. These can be very different depending on the type of business, and particularly who owns it. Refer to and consider issues of ethics and essay of oral communication, philosophy, corporate social responsibility, sustainability, etc - these are the foundations on which values and missions are built. Consider the Psychological Contract and the benefits of establishing a natural balance and fairness between all interests (notably staff, customers, the organization). Traditional business models are not necessarily the papers, best ones. The world is on importance of oral communication constantly changing, and programming, establishing a new business is a good time to challenge preconceptions of fundamental business structure and purpose. A business based on a narrow aim of enriching a few investors while relegating the needs and involvement of everyone else may contain conflicts and tensions at on importance communication a deep level. There are other innovative business structures which can inherently provide a more natural, cooperative and citing papers, self-fuelling relationship - especially between employees and the organization, and essay on importance of oral communication, potentially between customers and the organization too. When you have established or confirmed your philosophical and ethical position, state the research apa style, objectives of the business unit you are planning to develop - your short, medium and of oral communication, long term aims - (typically 'short, medium and long' equate to 1 year, 2-3 years and 3 years plus).
In other words, what is the business aiming to do over the next one, three and five years? Bear in elementary school cover mind that you must reliably ensure the success and viability of the business in the short term or the long term is merely an communication academic issue. Grand visions need solid foundations. All objectives and descriptive, aims must be prioritised and as far as possible quantified. If you can't measure it, you can't manage it. All businesses need a ‘mission statement'.
It announces clearly and succinctly to your staff, shareholders and customers what you are in of oral communication business to descriptive on happiness, do. Your mission statement may build upon a general ‘service charter' relevant to your industry. You can involve staff in defining and refining the essay on importance communication, business's mission statement, which helps develop a sense of ownership and responsibility. Print Essay? Producing and announcing the of oral communication, mission statement is also an excellent process for focusing attention on essay the business's priorities, and particularly the essay communication, emphasis on customer service. Print Analysis Essay? Whole businesses need a mission statement - departments and essay of oral communication, smaller business units within a bigger business need them too.
define your 'product offering(s)' or 'service offering(s)' - your sales proposition(s) You must understand and define clearly what you are providing to descriptive on happiness, your customers. This description should normally go beyond your products or services, and critically must include the way you do business , and what business benefits your customers derive from essay of oral, your products and services, and research papers apa style, from doing business with you. On Importance? Develop offerings or propositions for each main area of print advertising essay your business activity - sometimes referred to as 'revenue streams', or 'business streams' - and/or for the sector(s) that you serve. Of Oral? Under normal circumstances competitive advantage is increased the more you can offer things that your competitors cannot. Good research will tell you where the opportunities are to increase your competitive advantage in areas that are of prime interest to your target markets. Develop your service offering to emphasise your strengths, which should normally relate to your business objectives, in turn being influenced by on happiness, corporate aims and market research. The important process in developing a proposition is translating your view of of oral communication these services into an offer that means something to your customer.
The definition of your service offer must make sense to your customer in terms that are advantageous and beneficial to the customer, not what is essay technically good, or scientifically sound to essay of oral communication, you. Think about linear programming, what your service, and the manner by which you deliver it, means to your customer. Traditionally, in essay on importance of oral sales and marketing, this perspective is linear programming papers referred to as translating features into benefits. The easiest way to translate a feature into a benefit is to add the of oral communication, prompt ‘which means that. '. For example, if a strong feature of a business is about common sense by thomas that it has 24-hour opening, this feature would translate into on importance of oral communication something like: We're open 24 hours (the feature) which means that you can get what you need when you need it - day or night. (the benefit). Elementary School Cover? Clearly this benefit represents a competitive advantage over other suppliers who only open 9-5. This principle, although a little old-fashioned today, still broadly applies.
The important thing is to understand your services and proposition in terms that your customer will recognise as being relevant and beneficial to essay of oral, them. Most businesses have a very poor understanding of what their customers value most in the relationship, so ensure you discover this in the research stage, and reflect it in your stated product or service proposition(s). Customers invariably value these benefits higher than all others: If your proposition(s) cannot be seen as leading to any of the above then customers will not be very interested in you. A service-offer or proposition should be an encapsulation of what you do best, that you do better than your competitors (or that they don't do at elementary principal letters all); something that fits with your business objectives, stated in terms that will make your customers think ‘Yes, that means something to of oral, me and I think it could be good for my business (and therefore good for citing, me also as a buyer or sponsor).' This is the essay, first 'brick in creative love stories the wall' in the process of business planning, sales planning, marketing planning, and thereafter, direct marketing, and particularly sales lead generation.
write your business plan - include sales, costs of sales, gross margins, and if necessary your business overheads. Business plans come in all shapes and sizes. Pragmatism is on importance of oral communication essential. Ensure your plan shows what your business needs it to show. Essentially your plan is a spreadsheet of linear papers numbers with supporting narrative, explaining how the numbers are to be achieved. A plan should show all the activities and resources in terms of revenues and costs, which together hopefully produce a profit at the end of the trading year. The level of detail and on importance of oral communication, complexity depends on the size and part of the business that the plan concerns. Your business plan, which deals with all aspects of the resource and management of the business (or your part of the business), will include many decisions and factors fed in from the marketing process. It will state sales and profitability targets by elementary school, activity. In a marketing plan there may also be references to image and of oral, reputation, and to public relations.
All of these issues require thought and print advertising, planning if they are to result in improvement, and particularly increasing numbers of customers and revenue growth. You would normally describe and provide financial justification for the means of achieving these things, together with customer satisfaction improvement. Above all a plan needs to be based on actions - cost-effective and profitable cause and effect; inputs required to achieved required outputs, analysed, identified and quantified separately wherever necessary to be able to manage and of oral communication, measure the relevant activities and linear programming research, resources. quantify the business you seek from essay on importance communication, each of your market sectors, segments, products and customer groupings, and allocate investment, resources and activities accordingly. These principles apply to a small local business, a department within a business, or a vast whole business. Before attending to the detail of creative how to achieve your marketing aims you need to quantify clearly what they are.
What growth targets does the business have? What customer losses are you projecting? How many new customers do you need, by size and type, by product and service? What sales volumes, revenues and contributions values do you need for each business or revenue stream from each sector? What is your product mix, in terms of customer type, size, sector, volumes, values, contribution, and distribution channel or route to on importance of oral, market? What are your projected selling costs and net contributions per service, product, sector?
What trends and percentage increase in about sense paine revenues and contributions, and volumes compared to essay of oral, last year are you projecting? How is your market share per business stream and sector changing, and how does this compare with your overall business aims? What are your fast-growth high-margin opportunities, and elementary cover, what are your mature and low-margin services; how are you treating these different opportunities, and anything else in between? You should use a basic spreadsheet tool to split your business according to the main activities and profit levers. See the of oral, simple sales/business planning tool example below. ansoff product-market growth matrix - strategic tool. A useful planning tool in respect of markets and products is the matrix developed by Igor Ansoff (H Igor Ansoff, 1918-2002), who is regarded by some as the 'Father of elementary school principal cover Strategic Management'. Fully titled the Ansoff Product-Market Growth Matrix, the tool was first published in Harvard Business Review, 1957, in Ansoff's paper Strategies for Diversification.
The Ansoff product-market matrix helps to understand and assess marketing or business development strategy. Any business, or part of a business can choose which strategy to employ, or which mix of strategic options to use. This is on importance of oral communication a fundamentally simple and effective way of looking at strategic development options. Each of these strategic options holds different opportunities and downsides for research apa style, different organizations, so what is right for communication, one business won't necessarily be right for another. Think about what option offers the best potential for your own business and market. Print Essay? Think about the strengths of essay your business and what type of growth strategy your strengths will enable most naturally. Print Essay? Generally beware of diversification - this is, by its nature, unknown territory, and carries the highest risk of on importance communication failure.
Here are the papers apa style, Ansoff strategies in summary: market penetration - Developing your sales of existing products to your existing market(s). This is of oral communication fine if there is plenty of market share to print analysis, be had at the expense of your competitors, or if the market is growing fast and large enough for the growth you need. If you already have large market share you need to consider whether investing for further growth in this area would produce diminishing returns from your development activity. It could be that you will increase the profit from essay on importance of oral, this activity more by reducing costs than by actively seeking more market share. Creative Stories? Strong market share suggests there are likely to be better returns from extending the range of products/services that you can offer to essay of oral communication, the market, as in the next option. product development - Developing or finding new products to descriptive essay on happiness, take to communication, your existing market(s). This is an attractive strategy if you have strong market share in a particular market.
Such a strategy can be a suitable reason for acquiring another company or product/service capability provided it is relevant to your market and your distribution route. Developing new products does not mean that you have to do this yourself (which is normally very expensive and frequently results in essays about common sense paine simply re-inventing someone else's wheel) - often there are potential manufacturing partners out there who are looking for their own distribution partner with the sort of of oral market presence that you already have. Citing Research Papers? However if you already have good market share across a wide range of essay products for your market, this option may be one that produces diminishing returns on your growth investment and activities, and instead you may do better to seek to develop new markets, as in the next strategic option. market development - Developing new markets for your existing products. New markets can also mean new sub-sectors within your market - it helps to stay reasonably close to the markets you know and which know you. Moving into completely different markets, even if the about sense, product/service fit looks good, holds risks because this will be unknown territory for you, and essay of oral communication, almost certainly will involve working through new distribution channels, routes or partners.
If you have good market share and good product/service range then moving into associated markets or segments is likely to be an attractive strategy. diversification - taking new products into new markets. Research Papers? This is high risk - not only do you not know the products, but neither do you know the on importance of oral, new market(s), and again this strategic option is likely to essay on happiness, entail working through new distribution channels and routes to market. Of Oral Communication? This sort of activity should generally be regarded as additional and linear papers, supplementary to the core business activity, and should be rolled out carefully through rigorous testing and piloting. Consider also your existing products and essay on importance, services themselves in terms of their market development opportunity and profit potential. Some will offer very high margins because they are relatively new, or specialised in school principal cover some way, perhaps because of essay special USP's or distribution arrangements. Other products and services may be more mature, with little or no competitive advantage, in which case they will produce lower margins. The Boston Matrix is a useful way to understand and assess your different existing product and service opportunities: boston matrix model - product/service development. The Boston Matrix model (also called the BSG Matrix, Growth-Share Matrix, and variations around these titles) is a tool for school principal cover letters, assessing existing and development products in terms of essay communication their market potential, and essays common paine, thereby implying strategic action for products and services in each of the four categories reflected in the model. The Boston Matrix model was devised by Bruce Henderson (1915-92), founder of the Boston Consulting Group in the 1960s. It has been adapted in many ways.
A simple version is shown here below. Like other four-part 2x2 matrix models, the on importance of oral communication, Boston Matrix is a very quick and easy method for analysis, thinking and decision-making, while being unavoidably limited in elementary principal its handling of on importance communication subtlety and detail. Often in business and strategic thinking too much detail is unhelpful - instead, clarity and ease of understanding are extremely helpful, especially in communicating ideas to teams and descriptive, groups, in which circumstances the Boston Matrix is an excellent aid. cash cow - The rather crude metaphor is based on the idea of 'milking' the essay on importance, returns from previous investments which established good distribution and market share for the product. Creative Love Stories? Products in this quadrant need maintenance and protection activity, together with good cost management, not growth effort, because there is little or no additional growth available.
dog - This is on importance of oral any product or service of yours which has low market presence in a mature or stagnant market. There is no point in developing products or services in about this quadrant. Many organizations discontinue products/services that they consider fall into this category, in which case consider potential impact on overhead cost recovery. Businesses that have been starved or denied development find themselves with a high or entire proportion of their products or services in this quadrant, which is essay on importance communication obviously not very funny at analysis essay all, except to communication, the competitors. problem child (also called question marks or wildcats ) - These are products which have a big and creative, growing market potential, but existing low market share, normally because they are new products, or the application has not been spotted and acted upon yet.
New business development and of oral communication, project management principles are required here to ensure that these products' potential can be realised and disasters avoided. This is likely to about common, be an area of business that is quite competitive, where the essay on importance of oral, pioneers take the risks in the hope of securing good early distribution arrangements, image, reputation and market share. Gross profit margins are likely to be high, but overheads, in the form of costs of research, development, advertising, market education, and low economies of scale, are normally high, and can cause initial business development in this area to writing, be loss-making until the product moves into the rising star category, which is by no means assured - many problem children products remain as such. rising star - Or 'star' products, are those which have good market share in a strong and growing market. As a product moves into this category it is commonly known as a 'rising star'.
When a market is strong and still growing, competition is not yet fully established. Demand is strong; saturation or over-supply do not exists, and so pricing is relatively unhindered. This all means that these products produce very good returns and profitability. Essay On Importance Of Oral Communication? The market is receptive and educated, which optimizes selling efficiencies and margins. Production and manufacturing overheads are established and love, costs minimised due to high volumes and on importance of oral, good economies of research papers scale.
These are great products and worthy of continuing investment provided good growth potential continues to exist. When it does not these products are likely to move down to cash cow status, and the company needs to on importance of oral, have the next rising stars developing from its problem children. After considering your business in terms of the Ansoff matrix and Boston matrix (which are thinking aids as much as anything else, not a magic solution in themselves), on a more detailed level, and for citing papers, many businesses just as significant as the Ansoff-type-options, what is the significance of your major accounts - do they offer better opportunity for on importance of oral communication, growth and development than your ordinary business? Do you have a high quality, specialised offering that delivers better business benefit on descriptive essay a large scale as opposed to small scale? Are your selling costs and investment similar for communication, large and love stories, small contracts? If so you might do better concentrating on on importance developing large major accounts business, rather than taking a sophisticated product or service solution to smaller companies which do not appreciate or require it, and stories, cost you just as much to sell to essay communication, as a large organization. This customer matrix model is used by many companies to understand and determine strategies according to customer types. Assessing product type is helped by papers apa style, reference to the Boston matrix model. There is a lot of flexibility as to essay on importance, what constitutes 'good' and 'not so good customers' - use your own criteria. A good way to do this is to essays sense, devise your own grading system using criteria that mean something to your own situation.
Typical criteria are: size, location, relationship, credit-rating and payment terms, is the customer growing (or not), the security of the supply contract, the service and support overhead required, etc. This kind of customer profiling tool and exercise is often overlooked, but it is a critical aspect of marketing and sales development, and of optimizing sales effectiveness and business development performance and profitability. Each quadrant requires a different sales approach. The type of customer also implies the type of sales person who should be responsible for managing the relationship. A firm view needs to on importance of oral communication, be taken before committing expensive field-based sales resources to 'not so good' customers. Focus prospect development (identifying and contacting new prospective customers) on the profile which appears in the top left quadrant.
Identify prospective new customers who fit this profile, and allocate your business development resources (people and advertising) to this audience. Consider also What are your competitor weaknesses in terms of sectors, geographical territory and products or services, and how might these factors affect your options? Use the SWOT analysis also for assessing each competitor as well as your own organization or department. Many organizations issue a marketing budget from the top down (a budget issued by the Centre/HQ/Finance Director), so to speak, in which case, what is your marketing budget and how can you use it to produce the best return on creative stories investment, and to help the of oral communication, company best to meet its overall business aims? Use the models described here to assess your best likely returns on marketing investment. The best way to begin to model and plan your marketing is to have a record of your historical (say last year's) sales results (including selling and advertising costs if appropriate and available) on a spreadsheet.
The level of detail is up to you; modern spreadsheets can organize massive amounts of data and make very complex analysis quick easy. Data is essays sense by thomas paine vital and will enable you to do most of the analysis you need for on importance, marketing planning. In simple terms you can use last year's results as a basis for planning and modelling the next year's sales, and the marketing expenditure and activities required to advertising analysis, achieve them. simple business plan or sales plan tools examples. These templates examples help the planning process. Split and analyse your business or sales according to your main products/services (or revenue streams) according to the profit drivers or 'levers' (variables that you can change which affect profit), e.g., quantity or volume, average sales value or price, % gross margin or profit.
Add different columns which reflect your own business profit drivers or levers, and to provide the most relevant measures. Do the same for each important aspect of essay on importance communication your business, for example, split by descriptive on happiness, market sector (or segment): And, for essay on importance communication, example, split by distributor (or route to market): These simple split analysis tools are an extremely effective way to plan your sales and advertising essay, business. Construct a working spreadsheet so that the of oral, bottom-right cell shows the total sales or gross margin, or profit, whatever you need to measure, and by changing the figures within the linear programming research papers, split (altering the mix, average prices, quantities, etc) you can carry out 'what if?' analysis to develop the best plans.
If you are a competent working with spreadsheets it is normally possible to essay communication, assemble all of elementary school this data onto a single spreadsheet and then show different analyses by sorting and graphing according to different fields. When you are happy with the overall totals for the year, convert this into a phased monthly plan, with as many lines and columns as you need and are appropriate for the business. Develop this spreadsheet by showing inputs as well as sales outputs - the quantifiable activity (for example, the numbers of enquiries necessary to produce the planned sales levels) required to essay of oral communication, produce the citing papers apa style, planned performance. Large businesses need extensive and multiple page spreadsheets. A business plan needs costs as well as sales, and will show profit as well as revenue and gross margin, but the of oral communication, principle is the creative writing love stories, same: plan the detailed numbers and values of what the business performance will be, and what inputs are required to achieve it. Here's a free MSExcel profit and loss account template tool for incorporating these factors and of oral, financials into a more formal phased business trading plan, which also serves as a business forecasting and analysis, reporting tool too. Adapt it to suit your purposes.
This plan example is essay communication also available as a PDF, see the Profit and Loss Account (PL) Small Enterprise Business Plan Example (PDF). Linear Research Papers? The numbers could be anything: ten times less, ten times more, a hundred times more - the essay on importance of oral, principle is the same. Consider also indirect activities that affect sales and business levels, such as customer service. Identify key performance indicators here too, such as customer complaints response and resolution levels and timescales. Internal lead referral schemes, strategic partnership activity; the performance of other direct sales activities such as sales agencies, distributorships, export activities, licensing, etc. These performance factors won't normally appear on a business plan spreadsheet, but a separate plan should be made for them, otherwise they won't happen.
write your marketing plan or business plan. Your marketing plan is actually a statement, supported by relevant financial data, of how you are going to develop your business. Plans should be based on actions, not masses of historical data. The historical and market information should be sufficient just to explain and justify the opportunities, direction, strategy, and about common paine, most importantly, the marketing actions, methods and measures - not to tell the story of the past 20 years of your particular industry. What you are going to sell to whom, when and how you are going to sell it, how much contribution (gross profit) the sales produce, what the marketing cost will be, and what will be the on importance of oral communication, return on investment. As stated above it is easiest and best to assemble all of this data onto a spreadsheet, which then allows data to be manipulated through the planning process, and then changed and re-projected when the trading year is under way. Writing Love? The spreadsheet then becomes the basis of your sales and marketing forecasting and results reporting tool.
As well as sales and marketing data, in most types of businesses it is also useful to include measurable aims concerning customer service and satisfaction. The marketing plan will have costs that relate to a marketing budget in the overall business plan. The marketing plan will also have revenue and gross margin/profitability targets that relate to essay, the turnover and profitability in the overall business plan. This data is essentially numerical, and citing research apa style, so needs also some supporting narrative as to how the numbers will be achieved - the actions - but keep the narrative concise; if it extends to more than a half-dozen sheets make sure you put a succinct executive summary on the front. The marketing plan narrative could if appropriate also refer to indirect activities such as product development, customer service, quality assurance, training etc., if significantly relevant to achieving the marketing plan aims.
Be pragmatic - marketing plans vary enormously depending on the type, size and maturity of business. Above all create a plan that logically shows how the business can best consolidate and grow its successful profitable areas. The marketing plan should be a working and truly useful tool - if it is, then it's probably a good one. sample business plan, marketing plan or sales plan sample structure and example format/template. Keep the written part of the business plan as concise and brief as possible - most situations and high-ranking executives do not need to see plans that are an of oral communication inch thick. Paine? If you can make your case on a half dozen pages then do so.
Particularly if your plan is more than 5-6 pages long, produce an executive summary (easiest to do when you have completed the plan) and insert it at the beginning of the document. If you need to include lots of reference material, examples, charts, evidence, etc, show these as appendices at the back of the document and make sure they are numbered and referenced during the main body of the plan. Each new section should start at the top of essay on importance of oral a new page. Number the pages. Writing Love Stories? Important plans should be suitably bound. All business plans should be professionally and neatly presented, with no grammar and on importance of oral, spelling errors, clearly laid out in an easy to read format (avoid lots of upper-case or fancy fonts or italics as these are all difficult to read). Your business plan contents and programming, structure should be as follows: business plans structure - a business planning template. Title page: Title or heading of the plan and brief description if required, author, date, company/organization if applicable, details of circulation and confidentiality. Contents page: A list of contents (basically the sections listed here, starting with the on importance of oral, Introduction page) showing page numbers, plus a list of appendices or addendums (added reference material at the back of the document) allowing the reader to find what they need and navigate the apa style, document easily, and to refer others to particular items and page numbers when reviewing or querying. Introduction page : Introduction and purpose of the plan, terms of reference if applicable (usually for essay on importance of oral communication, formal and large plans or projects). Linear Research? Executive summary page: Optional and usually beneficial, this should normally be no more than a page long (or it's not an executive summary) - the key points of the whole plan including conclusions, recommendations, actions, financial returns on investment, etc., clearly readable in essay of oral a few minutes.
Main body of essays about common sense by thomas paine plan: sections and headings as required, see template below. Acknowledgments and bibliography/reference sources: if relevant (only required normally for very large formal plans) Appendices: appendices or addendums - additional detailed reference material, examples, statistics, spreadsheets, etc., for communication, reference and not central to the main presentation of your plan. business plans - main body sections examples template. This sample template is typical for about sense by thomas, a sales/marketing/new business development business plan. Essay? (A business plan for a more complex project such as an international joint-venture, or the formation of a new company including manufacturing plant or other overhead activities would need to include relevant information and financials about the overheads and resources concerned, and the financials would need to show costs and analysis, profits more like a fully developed profit and loss account, with cashflow projections, balance sheet, etc.) Where appropriate refer to your position regarding corporate ethics and social responsibility and the Psychological Contract. While these aspects are not mechanisms within the plan, they are crucial reference points.
Define your market - sector(s) and segment(s) definitions Quantify your market (overview only) - size, segmentation, relevant statistics, values, numbers (locations, people/users, etc) - make this relevant to essay on importance communication, you business Explain your market(s) - sector trends, eg., growth, legislation, seasonality, PEST factors where relevant, refer to Ansoff matrix, show the strategic business drivers within sector and segments, purchasing mechanisms, processes, restrictions - what are the factors that determine customers' priorities and needs - this is a logical place to refer to programming, ethics and of oral communication, CSR (corporate social responsibility Explain your existing business - your current business according to essay on happiness, sector, products/services, quantities, values, distributor, etc. Analyse your existing customer spread by customer type, values and products/services including major accounts (the 'Pareto Principle' or the '80:20 rule' often applies here, eg., 80% of your business comes from of oral, 20% of research papers your customers) Explain your products and on importance, services - refer to Boston matrix and creative love, especially your strategic propositions (what these propositions will do for your customers) including your USP's and on importance of oral, UPB's (see sales training section and print advertising, acronyms) Explain you routes to market, gatekeepers, influencers and strategic partners - the other organizations/individuals you will work with to develop your market, including 'what's in it for them', commissions, endorsements, accreditations, approvals, licenses, etc. Case studies and track record - the essay on importance of oral communication, credibility, evidence and proof that your propositions and strategic partnerships work Competitor analysis, eg., SWOT analysis of your own business compared to SWOT analysis of each competitor Sales/marketing/business plan (1 year min) showing sales and margins by product/service stream, mix, values, segment, 'distributor', etc, whatever is relevant, phased monthly, in love stories as much detail as you need. This should be on a spreadsheet , with as many different sheets as necessary to quantify relevant inputs and essay of oral, outputs. Essays About Sense Paine? List your strategic actions (marketing campaigns, sales activities, advertising, etc) that will deliver the above, with costs and returns. This should be supported with a spreadsheet, showing cost and on importance of oral, return on investment for each activity. Tip: If the business plan concerns an elementary school existing activity, use the previous year's sales/business analysis as the basis for the next year's sales/business plan. Adapt as necessary according to your new strategic plans. other business planning and marketing issues.
staffing and essay on importance communication, training implications. Your people are unlikely to elementary principal cover letters, have all the skills they need to communication, help you implement a marketing plan. You may not have all the print advertising, people that you need so you have to consider justifying and obtaining extra. Customer service is acutely sensitive to staffing and on importance of oral communication, training. Are all of your people aware of the aims of the business, its mission statement and creative writing love, your sales propositions? Do they know what their responsibilities are? How will you measure their performance? Many of these issues feed back into the business plan under human resources and of oral, training, where budgets need to be available to elementary principal cover, support the essay on importance of oral communication, investment in these areas. You should formulate a customer service charter, extending both your mission statement and your service offer, so as to inform staff and customers what your standards are.
These standards can cover quite detailed aspects of your service, such as how many times the telephone will be permitted to ring until the caller is gets an answer. Other issues might include: How many days between receipt and response for linear research papers, written correspondence. Essay Communication? Complaints procedure and timescales for each stage. This charter sets customer expectations, so be sure you can meet them. Customers get disappointed particularly when their expectations are not met, and when so many standards can be set at descriptive essay arbitrary levels, think of each one as a promise that you should keep.
Business-to-business customers would expect to agree these standards with their suppliers and have them recorded as part of essay their contracts, or as SLA's (service level agreements). Increasingly, large customers demand SLA's to be tailored to their own specific needs, and essays about sense by thomas, the process of developing these understandings and agreements is absolutely crucial to essay on importance, the maintenance and development of large contracts. Remember an descriptive essay important rule about customer service: It's not so much the failure to essay on importance communication, meet standards that causes major dissatisfaction among customers - everyone can make a mistake - the biggest cause of upset is the failure of suppliers to on happiness, inform customers and keep them updated when problems arise. Not being told in advance, not receiving any apology, not getting any explanation why, and not hearing what's going to be done to put things right, are key areas of customer dissatisfaction, and therefore easy areas for suppliers to focus their efforts to achieve and on importance, communicate improvements. A special point of note for businesses that require a strong technical profile among their service staff: these people are often reactive by nature and so not good at taking initiative to identify and anticipate problem areas in customer service.
It's therefore helpful to establish suitable mechanisms and responsibility to research, pick up problems and deal with them - a kind of trouble-shooting capability - which can be separately managed and monitored at a strategic level. Do not assume that technically-oriented staff will be capable of proactively developing customer service solutions and of oral, revisions to SLA's - they generally need help in doing so from staff with high creativity, empathy, communications and initiative capabilities. establish systems to measure customer service and staff performance. These standards and linear research, the SLA's established for essay communication, large customers need to be visible, agreed with customers, absolutely measurable. You must keep measuring your performance against them, and preferably publishing the results, internally and externally. Customer complaints handling is a key element: Measuring customer complaints is crucial because individual complaints are crucial areas to resolve, and also as a whole, complaints serve as a barometer for the quality and performance of the business. You need to advertising analysis, have a scheme which encourages, not discourages, customers to complain, to open the essay of oral, channels as wide as possible. Most businesses are too defensive where complaints are concerned, preferring to minimise their importance, or to seek to justify and creative writing love stories, excuse them.
Wrong. Essay On Importance? Complaints are the opportunities to turn ordinary service into unbeatable service. Moreover, time and advertising analysis, again surveys suggest that anything up to nine out of ten people do not complain to the provider when they feel dissatisfied - they just keep their dissatisfaction to essay of oral, themselves and the provider never finds out there's a problem, even when the customer chooses to go elsewhere. But every complaining customer will tell at least a couple of their friends or relations. Every dissatisfied staff member in the customer organization will tell several of their colleagues. Descriptive? Unreported complaints spawn bad feelings and the breakdown of relationships. It is of oral communication imperative that you capture all complaints in order to: Put at ease and give explanation or reassurance to print essay, the person complaining.
Reduce the chances of them complaining to someone else. Monitor exactly how many dissatisfied customers you have and what the causes are, and that's even more important if you're failing to deliver your mission statement or service offer! Take appropriate corrective action to prevent a re-occurrence. Of Oral Communication? If appropriate (ie for large customers) review SLA's and take the opportunity to agree new SLA's with the customer. implications for IT, premises, and reporting systems. Also relating to your business plan are the issues of: Information Technology - are your computers and communications systems capable of giving you the information and descriptive essay, analysis you need? How do you use email - is essay of oral communication it helping or hindering your business and the quality of service you give to your customers? What internet presence and processes do you need? How should your voice and on happiness, data systems work together?
What systems need to be available to mobile staff? What customer relationship management (CRM) systems should you have? How should you consider all these issues to see the needs and opportunities? IT and communications systems increasingly offer marketing and essay on importance of oral communication, competitive advantage to businesses in all sectors - make sure you know hat IT can do for you and for your customers. Premises - Review your premises and sites in light of your customer service, distribution, and customer relationship requirements. Pay particular attention anywhere in your organization that your customers visit - the creative writing love, impression and service you give here is critical. Reporting systems - If you can't measure it you can't manage it, and where finance and business performance is concerned this is certainly true. First you must identify and agree internally your key performance indicators (KPI's). Identify every aspect of your service or performance that is important - then you need to be able to measure it and report on it, and where people are involved in essay on importance of oral communication performing to certain standards then the elementary, standards and the reporting needs to be transparent to them also. How do you report on sales, marketing and business performance and interpret the results?
Who needs to know? Who needs to capture the data? communications and ongoing customer feedback are essential. Having an of oral communication open dialogue with your customers is vital. Research? There's a double benefit to essay of oral communication, your business in ensuring this happens: You nip problems in analysis essay the bud and stay aware of how you're performing. Your customers feel better about the service you provide as a result of the communications, or from the fact that the channel is open even if they don't use it - it's human nature. Try to devise a standard feedback form. It can double as a promotional tool as well if it's made available on a wider scale. The form can carry details of your mission statement, service offer and your customer service charter.
Consider carrying out on importance communication a customer satisfaction and perceptions survey. There are many ways to do this on a small or large scale, and linear papers, valuable feedback is always obtained from customer survey exercises. tips for starting a small business or self-employment - for non-financial people. Some of us are not naturally inclined towards the sort of detailed financial thinking that is required for communication, traditional detailed business planning. If this is you, you'll possess other valuable capabilities that will be useful in your own enterprise, and citing research, you'll maybe find it helpful to use this alternative approach to planning a new enterprise or self-employment. It can be stressful and of oral, counter-productive to try to use methods that are not natural or comfortable. If you are helping or advising others about starting their own enterprise or self-employment, the same principles apply.
Not everyone is naturally good at business planning, but everyone who dreams of being self-employed or who wants to start and run their own independent enterprise is capable of doing so, provided they work to their strengths, capabilities and passions. People running successful enterprises come in all shapes and sizes, from linear research papers, all backgrounds, all ages, with skills, passions, and capabilities in any field you can imagine. Anyone can run their own business or be successful in self-employment given the simple determination to do so. Of Oral Communication? Business and enterprise is not just for stereotypical 'business-types'; the benefits and advantages of being your own boss are available to us all. Here are some pointers for people considering starting their own new enterprise, or for helping others to do the same. First, and especially if you are not clear of your own real strengths, or what direction to pursue, focus on using tools to understanding your own personality style and strengths. Creative Love? Then use this knowledge to imagine and realise how your natural capabilities can be used to on importance of oral communication, best effect in defining and providing your own services or running your own enterprise.
The VAK and Multiple Intelligences tools on print advertising analysis essay this site are helpful for this purpose. They assess people's strengths completely differently to traditional IQ or academic evaluations, which are extremely narrow and generally not relevant at essay on importance all for about paine, people who want to on importance of oral, be their own boss. Understanding personality is also useful since personality-type greatly influences the essays about common by thomas paine, way that a person approaches self-employment or running an enterprise, and what sort of service or business to communication, offer. The Personality Styles page provides a lot of explanation about this. Many people are conditioned by schools and advertising analysis, over-cautious parents to essay of oral, under-estimate their own potential and capabilities, which is a big reason to take a fresh look at elementary principal letters what you are good at, and to re-think and understand better the ways that your personality type tends to be successful in life and essay of oral, business. There are many ways to be successful and independent in life aside from building and running a conventional business and adhering to conventional financial planning methods. The basic economics of becoming successfully independent in any sort of venture are actually extremely simple, and research papers, focusing on the following simple fundamentals (a process really) can help many folk turn your dream or an idea into a successful enterprise or self-employment reality. It's usually easiest to think first of these factors in terms of daily, weekly or monthly numbers and values, and essay on importance of oral, then to extend the figures to research apa style, give totals for on importance communication, a whole year: 1. What's your product or service? (What's good/special/different about your products or service that enough people will buy it? And importantly is this something that you have a real passion for?
All successful enterprises are built on doing something the owner enjoys.) 2. What does it cost to make/buy in/provide the product or service? (If you are buying and elementary school principal cover letters, selling products or using materials consider the cost prices. If the main resource is your own time then attach a cost to your labour that reflects your available time for the work and the wage you need to draw. Essay? Divide your required annual wage by the number of work hours available to you, and this is your notional hourly labour cost.) 3. What price will the product/service sell for? (Ideally small businesses need a healthy profit margin or mark-up - doubling the cost is descriptive essay on happiness good if the market will accept it. A mark-up of less than 50% is cause for concern unless you are selling products in relatively high volumes or values.
Price your products/services according to what the essay on importance of oral communication, market will pay, not according to citing research papers apa style, your costs. Essay On Importance Communication? Take into account your competitors and what they charge and their relative quality. Service businesses that use only the person's time are often very attractive and creative writing love stories, profitable because there is no added complication of buying and holding stock - hence why window-cleaning, sign-writing, repairs, gardening, decorating, tutoring, writing, therapy, training, coaching and consultancy, etc., are such good businesses for people who prefer a simple approach to self-employment and essay of oral, enterprise. Consider the school, effect of VAT especially for 'consumer' businesses - ie., selling to the general public - assuming your business is or must be VAT registered. Private consumers of course are more sensitive to VAT than business customers who can generally reclaim VAT should you have to add it to your prices.) 4. Who will buy the on importance, product/service? (Identify your customers and market. Do you know this for sure? Test your assumptions: this is school principal cover a critical part of the of oral, proposition and generally benefits from more thought and research to confirm that a big enough market exists for your idea.
Consider your competition - what are people buying currently and why will they buy from you instead?) 5. How much/many do you need to sell in descriptive essay a year? And how many customers do you need? (This is a vital part of the proposition to confirm that the gross profit (the difference between costs of bought in products/labour and sales revenues) covers your/their financial needs (including a living wage and of oral communication, other fixed costs of running the descriptive on happiness, enterprise. Again remember the communication, affect of VAT on your selling prices if applicable.) 6. How will people know about the service/product? (You need to understand what advertising/marketing/enquiry-generation is necessary - activity and cost. There is usually a cost for generating new customers, especially in essay the early stages of a new enterprise. On Importance Of Oral Communication? Once the business is established, say after six months to a year, 'word-of-mouth' referrals are for some businesses all that is required to produce new customers - especially those based in a local community, but virtually any new enterprise requires marketing at its launch. See the articles on marketing and selling.)
7. Writing Love Stories? Does all this add up, and better still provide a cash surplus at the end of a year? - if so then it's probably a good business model. These basic questions represent the typical 'table napkin' business proposition that is the on importance, start of elementary principal letters most businesses, including very large complex ones. People who dislike and are not fluent in detailed business calculations might find the above process a useful starting point when thinking about how to essay on importance of oral communication, begin a new enterprise or a venture in self-employment. If this is you, you are not alone: many visionary entrepreneurs can run a huge profitable business but have great difficulty putting together a proper business plan. Hence many highly successful business leaders rely heavily on their financial directors to take care of the financial details, leaving them free to get on with the elementary cover, business activity that makes best use of their natural skill, be it creativity, selling, service-provision, people-skills, technical skills, or whatever. Incidentally the above factors are the of oral communication, essential components which make up a basic Profit and Loss Account, which is the primary management tool for a business of any scale and complexity. Here's a free MSExcel profit and principal, loss account template tool for extending these factors and essay communication, financials into print analysis essay a more formal phased plan, which also serves as a business forecasting and reporting tool too. If in doubt about this seek some help from an experienced business person or your accountant. Adapt it to suit your purposes.
The example PL trading plan is also available as a pdf. The numbers could be anything - ten times less, ten times more, a hundred times more - the essay on importance, principle is the same. company types and financial set up - quick guide. When you have confirmed and refined the basic viability of your business idea you can then begin getting to essay on happiness, grips with the more detailed aspects of forming the business itself. This necessarily includes deciding your type of on importance of oral business constitution - the legal format of your company - or 'company type' as it is often described. The Psychological Contract is increasingly significant within and relating to business constitution. Small (UK) businesses are most commonly one of the following: sole-trader - essentially a self-employed owner - no limited personal liability - relatively easy set up and administration. partnership - essentially a group of self-employed partners/owners - no limited personal liability - easy-ish set up and administration, although ultimately dependent on the complexity of the company and partnership. Elementary Cover? limited liability partnership (LLP) - as above, except that liability is of oral communication limited to personal investments and descriptive essay, guarantees. limited company (abbreviated to Ltd after the company name) - liability is limited to the assets of the company - registered with Companies House and of oral, legally obliged to publish accounts. There are less common variations of linear research limited companies, and other business structures and constitutions, for example: social enterprise - various structures including , trusts, associations and especially cooperatives - these are not common typical or traditional business structures, but social enterprises are growing in popularity, and will be explained in more detail on this website in essay on importance communication due course.
Meanwhile here is useful information about cooperatives. public limited company (plc) - not appropriate for small companies. Sole-trader and partnership companies are very easy to set up and administer, but the owner/partners are personally liable for all business debts and potential claims, so good insurance cover (including professional indemnity and public liability) is essential especially if business liabilities are potentially serious. A limited liability partnership offers protection to school cover letters, partners in terms of personal liabilities, in that liabilities are limited to the extent of essay on importance of oral personal investment and any other guarantees. This is on happiness considered to be too much personal exposure by many business people, in which case a limited company is the essay on importance, obvious alternative. A limited company exists in its own right - a tricky concept to understand for research papers, many people - basically meaning that financial liabilities belong to essay on importance of oral communication, the company (its shareholders, to the value of their shares in other words) rather than the directors and executives of the business, as would apply in a partnership. Limited companies ultimately offer more flexibility for large complex businesses but can be over-complicated and citing research apa style, administratively heavy if all you want to do is essay on importance run a local shop or landscape gardening business or modest training or coaching business. Whatever, consider carefully what type of company framework will suit you best. Once established it can be quite difficult to unravel and change if you get it wrong - not impossible, but a nuisance if you could have got it right first time with a bit of extra thought at essays sense the planning stage.
A good accountant will help you decide what is best for your situation from essay of oral communication, a legal and financial standpoint, although before this you should think for yourself what sort of business structure best fits your wider business situation, and especially your business aims and philosophy. Research? Broad guidelines about business types are available from the UK Government business information Businesslink website. You'll need a business bank account. In fact it is a legal requirement of all limited companies to have a business bank account. Shop around.
There are wide variations in services and essay of oral communication, costs offered by the different banks. You must also understand and organize the tax implications for your type of business. Before starting any business ensure also that you have the information and controls to account for research papers, and pay all taxes due. Helpfully to learn more about this in essay the UK, most tax affairs are within the responsibilities of HM Revenue and Customs - until they too change their name to something very silly. That said, the relevance today of HM (Her Majesty's) is a bit puzzling when you stop to think about linear programming papers, it and surely due for updating to the modern age. HMRC is another weird example of quirky UK Government departmental names and branding. God help us all, our country is run by alien wannabe noblemen from the middle ages.
VAT (Value Added Tax or your national equivalent) is an issue warranting serious thought if your business is small enough to have a choice in the matter. Beyond a certain turnover (?68,000 as at 2010) any UK business must register for VAT. Essay Communication? Check the HMRC website for the current position. Being VAT registered means you must charge VAT on all VAT-rated supplies, which means also that the VAT you receive on linear research payments from your customers must be paid to essay on importance of oral communication, HM Revenue and Customs. Letters? (No you cannot keep it, even though some accidentally try to, and others think they are entitled to.) Being VAT registered also enables you to on importance communication, reclaim VAT that you pay on business costs, although there are some notable exceptions, like company cars. Retail and consumer businesses are especially affected by VAT. Private consumers cannot claim back VAT, so the elementary letters, effect of VAT on pricing and margins needs careful thought in on importance planning any consumer business. Up to a certain level of turnover (in the advertising analysis essay, UK) becoming registered for VAT is optional. Essay On Importance Of Oral? If your business turnover is likely to be below the creative writing stories, threshold for communication, mandatory VAT registration, you must decide for yourself if the advantages outweigh the essays about common sense paine, disadvantages. The main advantages of VAT registration are: your business will be perceived by on importance communication, certain people - especially other businesses - to be larger and more credible (not being registered for VAT indicates immediately that your turnover is below the advertising essay, VAT threshold) you will be able to reclaim VAT that you are charged on legitimate allowable business costs.
The main disadvantages of being VAT registered are: the administrative burden in on importance of oral communication keeping VAT records and print, submitting VAT returns (although this has been enormously simplified in recent years so that for essay on importance, small simple businesses it is really not a problem at programming all) risks of getting onto cashflow difficulties if you fail to essay communication, set funds aside to pay your VAT bills (see the tax tips below) Information about VAT (and all other tax issues) is at print analysis essay the UK Government HM Revenue and of oral communication, Customs website: http://www.hmrc.gov.uk. VAT is not the citing research apa style, only tax. Taxes are also due on company profits (sole-traders or partnerships profits are taxed via personal earnings of the sole-trader or partners) and on staff salaries (national insurance). A sole-trader or partnership can employ staff, in which case national insurance tax is due on salaries paid to employees, which is different to the tax that employees pay themselves. Failing to retain funds in a company to pay taxes is a serious problem that's easily avoided with good early planning. Essay On Importance Of Oral Communication? Contact your tax office.
Inform them of your plans and seek their help. Essay On Happiness? Tax offices are generally extremely helpful, so ask. You can even talk to on importance of oral, a real person on the phone without having to breach a six-level automated menu system. Ideally find a decent accountant too. Preferably one who comes recommended to you. Creative Love? With all the greatest respect to accountants everywhere, accountants are quite commonly very intense people, like solicitors and scientists, very much focused on process, accuracy, rules, etc., which in terms of personality fit can be a little at odds with the essay on importance, style of many entrepreneurs.
So again shop around and find an apa style accountant with whom you can share a joke and a beer or something from the human world. The relationship between a business person and his/her accountant is crucial if the business is to grow and develop significantly. Accountants might seem at times to be from another planet, but I can assure you the good ones are bloody magicians when it comes to essay communication, business development, especially when the figures get really interesting. Elementary Letters? The statement that one stroke of an accountant's pen is mightier than the world's most successful sales team, is essay on importance of oral actually true. For many entrepreneurs, the ideal scenario is to grow your business large enough to support the cost of a really excellent finance director, who can take care of all the detailed legal and financial matters for essays paine, you, and leave you completely free to concentrate on growing the business - concentrating your efforts and ideas and strategy externally towards markets and customers, and internally towards optimizing innovation and your staff. See the quick tax tips below, especially for essay on importance of oral communication, small businesses which might not easily be able to achieve immediate and accurate control of their tax liabilities, which is one of the major early risks for print analysis, a new successful small business.
tax tips - understanding and accounting for taxes from the start. A significant potential problem area for essay, newly self-employed people, and for new business start-ups, is failing to budget and save for inevitable taxes which arise from your business activities. N.B. These tips are not meant to school cover letters, be a detailed comprehensive guide to business taxation. This section merely addresses a particular vulnerability of new start-up businesses in failing to set aside sufficient reserves to meet tax liabilities, especially small businesses, and even more especially sole-traders and partnerships and small limited companies, which lack expertise in accounting and consequently might benefit from these simple warnings and tips related to tax liabilities. In general these issues would normally be managed via a cashflow forecast, together with suitable financial processes to allocate and essay on importance of oral communication, make payments for all costs and liabilities arising in the course of trading.
I recognise however that many small business start-ups do not begin with such attention to financial processes, and it's primarily for advertising essay, those situations that these particular notes are provided. These notes in no way suggest that this is the on importance of oral, normal fully controlled approach to planning and organizing tax liabilities and creative writing stories, other cashflow issues within any business of significant scale. This is simply a pragmatic and essay on importance, practical method aimed at averting a common big problem affecting small business start-ups. While your type of company and business determines precisely which taxes apply to you, broadly taxes are due on sales (for VAT registered businesses in the UK, or your VAT equivalent if outside the descriptive on happiness, UK), and on the profits of your business and your earnings. If you employ staff you will also have to on importance of oral communication, pay national insurance tax on employees' earnings too. Programming Research Papers? Generally sole-traders and partnerships have simpler tax arrangements - for example, profits are typically taxed as personal earnings - as compared with the more complex taxes applicable to on importance of oral communication, limited companies, which also pay taxes on company profits and staff salaries. Whatever, you must understand the citing research papers apa style, tax liabilities applicable to essay on importance of oral, your situation, and budget for programming papers, them accordingly. You must try to seek appropriate financial advice for on importance of oral communication, your situation before you commence trading. Indeed understanding tax basics also helps you decide what type of company will best suit your situation, again, before you begin trading.
The potential for nasty financial surprises - notably tax bills that you have insufficient funds to pay - ironically tends to linear programming papers, increase along with your success. Essay On Importance Communication? This is because bigger sales and profits and earnings inevitably produce bigger tax bills (percentage of elementary school principal cover letters tax increases too in the early growth of a business), all of which becomes a very big problem if you've no funds to pay taxes when due. The risks of getting into on importance of oral difficulties can be greater for the self-employed and small partnerships which perhaps do not have great financial knowledge and experience, than for larger Limited Company start-ups which tend to have more systems and creative love, support in financial areas. Start-ups are especially prone to tax surprises because the first set of essay tax bills can commonly be delayed, and if you fail to account properly for all taxes due then obviously you increase the chances of spending more than you should do, resulting in not having adequate funds to cover the payments when they are due. Risks are increased further if you are new to self-employment, previously having been employed and accustomed to receiving a regular salary on elementary cover which all taxes have already been deducted, in communication other words 'net' of tax. Research Papers Apa Style? It can take a while to appreciate that business revenues or profits have no tax deducted when these earnings are put into your bank account; these amounts are called 'gross', because they include the tax element.
Therefore not all of your business earnings belong to you - some of the money belongs to the taxman. Essay On Importance Of Oral? It's your responsibility to deduct the taxes due, to set this money aside, and to pay the tax bills when demanded. Additionally, if you are a person who is in sense paine the habit of spending everything that you earn, you must be even more careful, since this tendency will increase the risks of your being unable to on importance communication, pay your taxes. Failing to get on print analysis essay top of the reality of taxes from the very beginning can lead to serious debt and cashflow problems, which is essay on importance of oral communication a miserable way to run a business. So you must anticipate and set aside funds necessary to meet your tax liabilities from the very start of your business, even if you do not initially have a very accurate idea of writing love what taxes will be due, or you lack effective systems to calculate them - many small start-ups are in this position. Nevertheless it is too late to start thinking about tax when the first demands fall due.
If when starting your business you do not have information and systems to identify and account accurately for your tax liabilities, here are two simple quick tax tips to avoid problems with the taxman: You must estimate your tax liabilities and ensure that you set aside funds to cover these liabilities while you are banking your payments received into the business. The easiest way to do this is to communication, identify the taxes applicable to writing, your business, for example VAT and of oral communication, your own personal income tax and creative stories, national insurance. Identify the percentages that apply to your own situation and earnings levels. You can do this approximately. Of Oral Communication? It does not need to citing research apa style, be very precise. Add these percentages together, and essay on importance of oral communication, then set aside this percentage of all your earnings that you receive into descriptive on happiness your business.
Put these monies into a separate savings account where you can't confuse them with your main business account, i.e., your 'working capital' typically held in essay of oral communication a current account. Always over-estimate your tax liabilities so as to set aside more than you need. Having a surplus is not a problem. Having not enough money to on happiness, pay taxes because you've under-estimated tax due is a problem; sometimes enough to essay, kill an otherwise promising business. Here's an citing research example to show how quickly and easily you can plan and set aside a contingency to essay on importance communication, pay your tax bills, even if you've no experience or systems to on happiness, calculate them precisely. This example is based on a self-employed consultancy-type business, like a training or coaching business, in on importance which there are no significant costs of print analysis sales (products or services bought in) or overheads, i.e., revenues are effectively the essay of oral, profits too, since there are minimal costs to creative writing stories, offset against profits: example of estimating and setting aside money to pay taxes.
1. Essay Of Oral? In the UK VAT on most products and services is linear programming papers 17.5%. Essay On Importance Of Oral Communication? This equates (roughly) to 15% when calculating the VAT element within a VAT-inclusive amount. This means that you can set aside 15% of your revenues and reliably be sure of covering your VAT liabilities. 2. In the UK personal income tax and national insurance combined is roughly 30% of descriptive essay on happiness earnings up to essay on importance, about ?30,000 (a little over in fact), rising to descriptive essay, 49% - call it 50% - of earnings above ?30k - roughly. N.B. Income tax and on importance of oral, national insurance are calculated on analysis essay taxable earnings, which exclude money spent on legitimate business costs, and essay on importance of oral, VAT received.
These figures in the above example are approximate I emphasise again, which is all you need for this purpose, moreover the approximations are on the high side of what the precise liabilities actually are. Accountants call this sort of writing love thinking 'prudent'. It's a pessimistic approach to forecasting liabilities rather than optimistic, which is fundamental to good financial planning and management: if the pessimism is wrong then you end up with a surplus (which is good), but if you are wrong in making optimistic forecasts and estimates (over-ambitious sales, and lower-than-actual costs and liabilities), then you run out of money (which is bad). Back to the percentages.. Knowing the income tax percentages enables you to set aside a suitable percentage of your earnings when you receive them into on importance communication the business. Roughly speaking, for earnings up to ?30k you need to set aside 30% to cover income tax and national insurance. For earnings over ?30k you need to set aside 50% to cover your income tax and programming papers, national insurance. On Importance Of Oral? (Earnings below ?30k remain taxable at 30%). Remember you can arrive at these figures based on the VAT exclusive revenues, but to keep matters simpler it is easier to use an adjusted total percentage figure to apply to the total gross earnings. Common By Thomas? If it's kept very simple and quick you'll be more likely to do it - and/or to communicate the method effectively to your partner if they are responsible for handling the financials, as often happens.
Given this example, if in your first year your gross revenues (banked payments received) are say ?50,000, assuming you are VAT registered, then your tax liabilities will be (roughly): From this example you can see that setting aside 45.5% of earnings (yes it's a lot isn't it - which is why you need to anticipate it and set the essay on importance, money aside) would comfortably cover VAT and income tax liabilities. To be extra safe and simpler in this example you could round it up to 50%. The tax liability will obviously increase with increasing revenues - and in percentage terms too regarding personal income tax, since more earnings would be at the higher rate. You must therefore also monitor your earnings levels through the year and adjust your percentage tax contingency accordingly. Essay? As stated already above, the risk of under-estimating tax liabilities increases the more successful you are, because tax bills get bigger. In truth you will have some costs to offset against the earnings figures above, but again for the purposes of establishing a very quick principle of essay communication saving a fixed percentage as a tax reserve until you know and can control these liabilities more accurately, the above is a very useful simple easy method of initially staying solvent and on top of principal letters your tax affairs, which are for many people the most serious source of nasty financial surprises in successful start-up businesses.
The above example is very simple, and is provided mainly for small start-up businesses which might otherwise neglect to essay on importance, provide for tax liabilities. The figures and percentages are not appropriate (but the broad principle of forecasting and providing funds for tax liabilities is) to apply to essays sense paine, retail businesses for example, or businesses in which staff are employed, since these businesses carry significant costs of sales and overheads, which should be deducted from revenues before calculating profits and taxes liabilities. Neither does the example take account of the various ways to reduce tax liabilities by reinvesting profits in the business, writing off stock, putting money into pensions, charitable donations, etc. A third tip is essay on importance communication - in fact it's effectively a legal requirement - to inform your relevant tax authorities as soon as possible about your new business. Preferably do this a few weeks before you actually begin trading. That way you can be fully informed of the tax situation - and your best methods of citing dealing with tax, because there are usually different ways, and sometimes the differences can be worth quite a lot of money.
I do not go into essay on importance of oral more detail about tax here because it's a very complex subject with wide variations depending on sense by thomas paine your own situation, for which you should seek relevant information and advice from a qualified accountant and/or the relevant tax authorities. template and structure for a feasibility study or project justification report. First, and importantly, you need to clarify/confirm the criteria that need to be fulfilled in order to justify starting or continuing the project or group, in other words, what do the decision-makers need to see in order to approve the project or its continuation ? Then map these crucial approval criteria into the following structure. In other words, work through the following template structure according to, and orientated as closely as you can to, the approval criteria . (These points could effectively be your feasibility study or report justification structure, and headings.) past, present and particularly future ('customer') need (for the outputs/results produced by group or project) benefits and outcomes achieved to date for what cost/investment benefits and outcomes to be produced in on importance the future resources, costs, investment , etc., required to elementary principal cover letters, produce future required outcomes and essay on importance, benefits (identify capital vs revenue costs, i.e., acquisition of major assets and research papers apa style, ongoing overheads) alternative methods or ways of satisfying needs, with relative cost/return (return on investment) comparisons (ie., what other ways might there be for satisfying the need if the group or project doesn't happen or ceases?) outline strategy and financial plan , including people, aims, philosophy , etc (ideally tuned to communication, meet the authorising power's fulfilment criteria) for papers, proposed start or continuation of project (assuming you have a case, and assuming there is on importance communication no better alternative) Keep it simple. Keep to the facts and figures. Provide evidence. Be clear and concise. Refer to the tips about writing, effective writing.
If possible present your case in person to of oral communication, the decision-makers, with passion, calm confidence and style. Look at the tips on presentations, and assertiveness. tips on finding and working with business planning advisors and consultants. If you need help putting together a business plan, and if you want to get the best from the engagement, it's important to find the right person to citing papers, work with, and to establish and maintain a good working relationship with them. If you are great big organisation you'll probably not need to work with outsiders, and if you do then you'll probably opt for essay of oral communication, a great big supplier, however there are significant benefits from working with much smaller suppliers - even single operators - and if you are a small business yourself, then this is probably the best choice anyway: to seek a good single operator, or small partnership of experts.
Here are some ideas of what to look for. You'll be best finding someone who meets as much of this criteria as possible: lives close-by you so you can work face-to-face with them and get to know each other properly, and elementary school cover letters, so that their time is efficiently used, instead of being in of oral traffic on their way to and from your place is papers apa style high integrity and on importance, very discreet is grown-up and got no baggage or emotional triggers - wise and mature - and print essay, it needn't be an age thing can help you see and decide where and how you want to essay communication, take the business, rather than tell you where he/she thinks you need to go - a mentor not an on happiness instructor understands or can immediately relate to essay on importance of oral communication, your industry sector and type of work is experienced working with small family companies, but is also a big picture strategist and visionary (advisors who've only ever worked with big corporations can sometimes be a bit free and easy with relatively small amounts of school principal letters money - you need someone with a very very practical approach to managing cash-flow, and real business realities, who've worked in situations without the protection of vast corporate bureaucracy and the lack of transparency that this often brings) is triple-brained or whole-brained - mostly front-brained - (see the on importance of oral, stuff on linear papers Benziger) - intuitive-creative, thinking, but also able to be personable and grounded, subject to essay communication, the point below complements your own strengths and fills the gaps and weaknesses in your collective abilities (again see the stuff on Benziger and Jung etc) - ie., if collectively you need hard facts and figures and logic then seek people with these strengths - conversely if you are strong on all this, then seek the creative humanist ethical strengths - he/she must work with you in a balanced team - so that the team has no blind spots, and no subjective biases in style or emphasis has two or three referees you can talk to and see evidence of past work (although if you check most of the above it will be a formality) doesn't smoke or drink too much isn't desperate for school, the work. As regards finding someone like this, without doubt the most reliable and quickest method is by networking introductions through trusted people. The person you seek might be three or more links away, but if it's a friend or associate of someone trusted, by someone who's trusted, by someone you trust, then probably they'll be right for you. On Importance Of Oral? Start by talking to sense, people you know and asking if they know anyone, or if they know anyone who might know anyone - and take it from there. The chances of finding the right person in the local business listings or directory, out essay on importance communication of the blue and essays about by thomas, from cold, are pretty remote. Replying to adverts and marketing material from consultants is a lottery too. You'll find someone eventually but you'll need to essay on importance, kiss a lot of frogs first, which takes ages and is not the cleverest way to spend your valuable time.
For something so important as business planning advice or consultancy use referrals every time. Referrals work not only because you get to descriptive essay on happiness, find someone trusted, but the person you find has a reasonable assurance that you can be trusted too, you see: good suppliers are just as choosy as good clients. On Importance Communication? It works both ways. Be prepared to reward the print advertising analysis, person in whatever way is of oral appropriate and fair (I'm thinking percentage share of incremental success beyond expectations - perhaps even equity share if the person is really good and linear, you'd value their on-going contribution and help). Often the best people won't ask for much money up front at all, but from your point of view you will attract a lot more commitment and essay of oral communication, work beyond the call of normal duty from them if you reward higher than they ask or need. Good suppliers are immensely motivated by good clients and lots of citing papers appreciation, even if they don't want the financial reward. Good suppliers have usually seen too many ungrateful greedy people taking them for granted and penny pinching, and will tend to sack clients like these without even telling them why, and move on to more deserving enjoyable work with people who are fair and appreciative, which is how you'll be I'm sure. Finally, when you've found the essay, right person, always continually agree expectations and invite feedback about how the relationship is working, not just how the work is going. starting your own business - or starting any new business. These are the simple rules for planning and starting your own business.
The principles also apply to planning and starting a new business within an organisation for someone else. In amongst the distractions and details of research new business planning, it is important to keep sight of the basic rules of new business success: Your successful new business must offer something unique that people want. Uniqueness is on importance of oral vital because otherwise there is no reason for customers to elementary cover, buy from you. Anyone can be or create a unique business proposition by thinking about it clearly. Uniqueness comes in all shapes and sizes - it's chiefly being especially good and different in a particular area, or field or sector. Uniqueness can be in a product or service, or in on importance a trading method, or in you yourself, or any other aspect of your business which makes what you are offering special and appealing to people. You will develop your own unique offering first by identifying what people want and which nobody is elementary school cover providing properly. Second you must ensure that your chosen unique offering is also an extension of your own passion or particular expertise or strength - something you will love and enjoy being the best at - whatever it is. Every successful business is built on someone's passion.
new business start-ups by essay of oral, older people. If you already have a career behind you, and you wonder if you've got it in you to descriptive on happiness, compete and succeed in the modern world, consider this. First - you have definitely got it in you to succeed. Experience and wisdom are fundamental building blocks of success, and will be for you from the moment you start looking at of oral communication yourself in this way. The reassuring wisdom that older people generally possess is extremely helpful in forming trusting relationships - with customers, suppliers, partners, colleagues, etc - which are essential for advertising essay, good business.
Added to this, as we get older we have a greater understanding of our true passions and capabilities; we know our strengths and styles and tolerances. This gives older people a very special potency in business. Older people know what they are good at. On Importance? They play to their strengths. They know which battles they can win, and which to avoid. Older people are also typically better at handling change and adapting to new things than younger people. This is because older people have had more experience doing just this. Adapting to love stories, change and working around things are significant capabilities in achieving new business success.
If you are an older person considering starting a new business, think about the things you can do better than most other people - think about your strengths and on importance of oral communication, use them. business start-ups for linear research, younger people. Younger people can be very successful starting new businesses just as much as older people can be. The essential principle of playing to your strengths applies, although the implications are different for on importance, younger people compared to older people. Younger people are likely to cover letters, have lots of fresh ideas. This is an advantage, so avoid people pour cold water on them. Test your ideas on potential customers, rather than to take advice from those people who are ready with their buckets of water.
Next, get the help you need. It's difficult for young people to know all the essay on importance, answers. You'll have the ideas and the energy to make things happen, but consider the gaps in essays by thomas your experience, and essay on importance communication, the things you don't enjoy doing, and seek good quality reliable help for these things. Getting good help at what you can't do or don't want to do will enable you to put all your energy into what you are good at and what you want to spend your time doing. Young people sometimes try to force themselves to fit into roles or responsibilities that are not comfortable or natural. This is de-stabilising and stressful. Learn what you love and excel at, and focus on building success from this. Which brings us back to playing to your strengths. All successful businesses (and people who become successful working for others) are based on the person using personal strengths and pursuing personal passions. Success in business is always based on doing something you love and citing apa style, enjoy, which is fundamentally related to your natural strengths and unique personal potential, whatever that is. The sooner you identify these things in essay on importance of oral communication yourself, the sooner will build sustainable business success.
planning business success - in summary. Spreadsheets, mission statements, planning templates and other process elements of new business creation and development are tools. They enable the essay on happiness, business to be properly structured, started and run. They are essential of course, but in themselves they don't determine success. Business success is determined by deeper factors. Increasingly business success depends on having a solid philosophical foundation - where relevant interests, inside and essay on importance communication, outside of the organization, are balanced rather than conflicting. The bigger the elementary school principal cover, business, the more widely it must consider how it relates to external interests and responsibilities - to society and essay on importance communication, the world at large. A business with this sort of harmony and balance built into its shape and elementary school principal, principles at the outset has a huge advantage over essay on importance of oral a business which contains tensions and competing pressures. Papers? Within these considerations, relationships - as explained by on importance communication, the Psychological Contract - are crucially important in every business.
Businesses ultimately depend on essay people, and people depend on essay relationships. Aside from advertising essay, this - and without diminishing the significance of other vital business components such as reliability, value, quality, etc., which are necessary merely to survive at a basic level - uniqueness and passion are the remaining special ingredients for success: Uniqueness (just one word, with so many implications) - so that people will want what you offer, and Passion, so that you will enjoy being and offering your best - and so that this belief and commitment conveys to essay on importance communication, others.
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an academic essay A major change that has occurred in the Western family is an increased incidence in divorce. Whereas in the past, divorce was a relatively rare occurrence, in recent times it has become quite commonplace. This change is essay on importance communication, borne out clearly in census figures. For example thirty years ago in Australia, only one marriage in ten ended in divorce; nowadays the figure is more than one in three (Australian Bureau of Statistics, 1996: p.45). A consequence of this change has been a substantial increase in essays sense the number of single parent families and the attendant problems that this brings (Kilmartin, 1997) . An important issue for sociologists, and indeed for all of society, is why these changes in essay on importance communication marital patterns have occurred. In this essay I will seek to critically examine a number of sociological explanations for the #039;divorce phenomenon#039; and also consider the research papers social policy implications that each explanation carries with it.
It will be argued that the best explanations are to be found within a broad socio-economic framework. One type of explanation for rising divorce has focused on changes in laws relating to essay on importance marriage. For example, Bilton, Bonnett and Jones (1987) argue that increased rates of divorce do not necessarily indicate that families are now more unstable. It is possible, they claim, that there has always been a degree of marital instability. They suggest that changes in the law have been significant, because they have provided unhappily married couples with #039;access to a legal solution to pre-existent marital problems#039; (p.301) . Bilton et al. therefore believe that changes in divorce rates can be best explained in terms of changes in the legal system. The problem with this type of programming papers explanation however, is that it does not consider why these laws have changed in the first place.
It could be argued that reforms to family law, as well as the essay on importance of oral increased rate of divorce that has accompanied them, are the product of more fundamental changes in society. Another type of explanation is one that focuses precisely on these broad societal changes. For example, Nicky Hart (cited in Haralambos, 1995) argues that increases in divorce and marital breakdown are the citing papers apa style result of economic changes that have affected the family. On Importance! One example of these changes is the raised material aspirations of elementary cover letters families, which Hart suggests has put pressure on both spouses to communication become wage earners. Women as a result have been forced to become both homemakers and print economic providers. According to Hart, the contradiction of these two roles has lead to conflict and this is the essay communication main cause of marital breakdown. It would appear that Hart#039;s explanation cannot account for all cases of divorce - for example, marital breakdown is liable to elementary occur in families where only the husband is working. Nevertheless, her approach, which is to relate changes in family relations to broader social forces, would seem to be more probing than one that looks only at legislative change.
The two explanations described above have very different implications for social policy, especially in relation to how the problem of increasing marital instability might be dealt with. Bilton et al. (1995) offer a legal explanation and hence would see the solutions also being determined in this domain. If rises in divorce are thought to be the consequence of liberal divorce laws, the obvious way to stem this rise is to make them less obtainable. This approach, one imagines, would lead to of oral a reduction in divorce statistics; however, it cannot really be held up as a genuine solution to the problems of marital stress and breakdown in society. Print Advertising Analysis! Indeed it would seem to of oral be a solution directed more at symptoms than addressing fundamental causes. Furthermore, the experience of social workers, working in the area of family welfare suggests that restricting a couple#039;s access to divorce would in some cases serve only to exacerbate existing marital problems (Johnson, 1981). In those cases where violence is essay on happiness, involved, the consequences could be tragic. Apart from on importance of oral communication, all this, returning to more restrictive divorce laws seems to be a solution little favoured by Australians. (Harrison, 1990).
Hart (cited in Haralambos, 1995), writing from a Marxist-feminist position, traces marital conflict to changes in the capitalist economic system and their resultant effect on citing research apa style, the roles of men and women. It is on importance of oral communication, difficult to linear research know however, how such an essay on importance of oral communication, analysis might be translated into practical social policies. This is because the Hart program would appear to require in the first place a radical restructuring of the economic system. Essay On Happiness! Whilst this may be desirable for some, it is not achievable in the present political climate. Hart is right however, to essay of oral communication suggest that much marital conflict can be linked in some way to the economic circumstances of families. This is borne out in many statistical surveys which show consistently that rates of divorce are higher among socially disadvantaged families (McDonald, 1993). This situation suggests then that social policies need to be geared to providing support and security for these types of families. It is little cause for optimism however, that in recent years governments of all persuasions have shown an increasing reluctance to fund social welfare programs of this kind.
It is difficult to offer a comprehensive explanation for the growing trend of elementary school principal cover marital breakdown; and it is even more difficult to find solutions that might ameliorate the problems created by it. Clearly though, as I have argued in this essay, the most useful answers are to on importance of oral be found not within a narrow legal framework, but within a broader socio-economic one. Finally, it is worth pointing out that, whilst we may appear to be living in a time of increased family instability, research suggests that historically, instability may have been the norm rather than the exception. As Bell and Zajdow (1997) point out, in the past, single parent and step families were more common than is assumed - although the disruptive influence then was not divorce, but the premature death of one or both parents. School Cover Letters! This situation suggests that in essay on importance studying the modern family, one needs to employ a historical perspective, including the possibility of looking to the past in searching for ways of dealing with problems in the present.
Australian Bureau of by thomas Statistics (1996). Divorces, Australia . Canberra: Australian Government Printing Service. Bell, R. and G. Zajdow (1997) Family and household. In R. On Importance Communication! Jureidini, S. Linear Programming Papers! Kenny and M. Poole (eds). Sociology: Australian Connections . St Leonards. NSW: Allen and on importance of oral Unwin.
Bilton, T., K. Bonnett and P. Jones (1987). Introductory Sociology , 2nd edition. London: MacMillan. Haralambos, M. (1995). Sociology: Themes and Perspectives , 3rd edition. London: Bell and principal letters Hyman. Harrison, M. (1995). Grounds for divorce.
Family Matters . On Importance! No 42 pp 34-35. Johnson, V. (1981). The Last Resort: A Women#039;s Refuge . Ringwood: Penguin. Kilmartin, C. (1997). Children divorce and one-parent families. Family Matters . Descriptive Essay! No. 48. ( Available On-line ) McDonald, P. (1993). Family Trends and essay on importance communication Structure in Australia . Linear! Australian Family Briefings No 3. Melbourne: Australian Institute of of oral Family Studies. Problems?
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Example Spm Essay About Love Essays and on importance Research Papers. English 151 Chapter 28 Argument Essay - What is Happiness? About Love In the world we live in, there are people . who oppose love and everything that comes with it. Research Papers Apa Style. And then there are people who are all for it and want it to happen to them. Being in love with someone is one of the most beautiful, life changing things there is. Of Oral. Love gives you a completely outlook on life and it makes you realize how precious life really is. As said in the beginning of the paragraph, love is not for everybody. Everyone. 2002 albums , American films , English-language films 1027 Words | 4 Pages. SPM Essay Directed Writing Year 2011/ 2012 Informal Letters Writing Letters the Right Way!
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owners! Hossain 3 What I want is for my oil company to pay fewer taxes, so my stock can go up by a tenth of a point even at the expense of the . rest of the world! Some of my relatives who are democrats frequently ask me,”Don’t you care about the lower class of America?” I always answer them with an abrupt look, replying “No.” Hey, you may not agree with the way I think, but my fellow republicans do! I keep hearing conflicts over the use of Stem Cell Research. Stem Cell Research? I don’t. Democratic Party , George H. W. Bush , George W. Research Papers. Bush 1069 Words | 3 Pages. October 14, 2013 Most people have heard sometime about the benefits of listening to music. Communication. We’ve heard about how . listening to music can affect our mood: listening to happy music can make us happy and school principal letters sad music can make us sad. We know that listening to classical music or quiet music can help us when we’re studying for a test or relax us (sometimes even to the point where we fall asleep).
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For the positives of any topic are pleasing whether or not one can assimilate. Idea , Interpersonal relationship , Irrationality 1253 Words | 3 Pages. ? An essay about citing apa style, a social network Facebook is one of the most important social network today, and one of the most popular sites . Of Oral Communication. from the internet. Social network sites (SNSs) were always popular and people seemed to be attracted by writing love, the idea of creating a profile where they can put information about essay on importance of oral communication, them and keep in contact with their friends, or even look for dates, jobs and programming research many others. But with Facebook, the of oral idea of a social network site became much more important, because it grew so big that. A Great Way to Care , Facebook , Internet 1639 Words | 5 Pages. ?Name: Professor Name: Class: Phil 186 Date: November 4, 2014 Essay 2: Capitalism A Love Story In the documentary film . “Capitalism a love story” Michael Moore demonstrates the failure of Capitalism as an economic system in elementary cover letters America. Communication. The movie explores what capitalism is, who benefits and writing stories who get hurt by it. The film clearly shows how capitalism was hijacked by special interests and how it decimated the of oral communication middle class, making it so much smaller while at the same time enlarging the poor underclass.
Capitalism , Debt , Documentary film 1813 Words | 7 Pages. ?Celine Wang Mr. Johnson English II, Block A 6 February 2015 Types of essays sense paine Love in Romeo and Juliet Romeo and Juliet, a play by of oral, William . Shakespeare, is arguably the epitome of love stories. On Happiness. Although often associated with romantic love , this tragedy also exemplifies unrequited, fraternal, and paternal love . One example of of oral unrequited love is when Romeo mourns his love for Rosaline: ROMEO. Programming Research Papers. Love is a smoke made with the essay of oral fume of sighs […] What is elementary school cover it else? A madness most discreet, A choking gall.
Benvolio , Characters in Romeo and Juliet , Love 692 Words | 4 Pages. Talking about love . What is love ? It may seem like a stupid question, but on second examination, it . doesn#8217;t seem quite so stupid. After all, love is on importance a feeling. How can we really describe what a feeling is research papers apa style or means? The meaning of essay communication any feeling can differ greatly between individuals, and the meaning of love is no different. In #8220;What We Talk About When We Talk About Love ,#8221; Raymond Carver weaves a tale of two couples examining what love is. While Carver doesn#8217;t. A Story , Bob Carver , Couples 2133 Words | 5 Pages. Quartet in F major; the orchestral suite Mirroirs, La Valse; and his Bolero, one of the descriptive most widely performed and communication recognized melodies of all time, are among . his most famous works.
Composer Biography: Day 2 Now that you have learned about a composer's background, select one of his most famous pieces and research it. You will find that many pieces that we hear frequently today have rather interesting histories. Thoroughly and thoughtfully answer the questions below. Title: ____Daphnis. 20th century , Ballet , Ballets Russes 696 Words | 3 Pages. DEFINITION ESSAY Definition Essay Definition: The aim in this essay is to define, explain, and apa style exemplify . On Importance Of Oral Communication. something. Generally, in definition essays , we try to make the terms that we use understandable for elementary letters the reader.
Our understanding of a term may be different from the general concept, or we may be focusing on a specific aspect. Giving an exact definition would enable the reader to follow the ideas and arguments in your essay . Organization: Definition of a term is generally given in the introduction. Definition , Essay , Essays 790 Words | 3 Pages. About Love The use of critical thinking is essay communication imperative when trying to persuade others. One must effectively use the three types . of appeals in order to be successful. I have noticed how Danielle Crittenden and elementary principal cover Judy Brady have used the three appeals in on importance communication their essays “ About Love ” and “I Want a Wife.” Crittenden and Brady’s use of tone greatly effects how the audience perceives their writing. Programming Research. In “ About Love ” Crittenden’s first half of the first paragraph has a completely different tone than the rest. Appeal , Audience theory , Critical thinking 600 Words | 2 Pages.
Of Mice And Men Essay Of mice and men essay State of California. essay writers salt lake city research paper . writing chattanooga buy college ruled paper. Essay. Of mice and men essay Metis-sur-Mer of mice and men essay Columbus, Leicestershire, Palmdale, Bakersfield of mice and men essay san antonio write essay for me, of mice and essays men essay Alexandria uploading essay to common app, Chester of mice and on importance of oral men essay Norfolk geometry and algebra 1 formula sheet Of mice and men essay State of Rhode Island and. Creative writing , Essay , Five paragraph essay 2212 Words | 4 Pages. What We Talk When We Talk About Love? Talk When We Talk About Love ” Campbell, Ewing. Breakthrough: 'What We Talk About When We Talk . About Love ,'. Raymond Carver: A Study of the Short Fiction. (1992): 45-47.
Rpt. in Short Stories for Students, Vol. 12. Literature Resource Center. Web. 19 Mar. Analysis Essay. 2012. Communication. Ewing Campbell discusses his thoughts on what can be taken from a story where “nothing happens”, something he says readers have often complained about with Raymond Carver’s “What We Talk About When We Talk About Love .” Campbell does. A Story , Armour , Emotion 1918 Words | 5 Pages. In The Introductory Paragraph To This Essay About Essays. introductory paragraph to elementary cover, this essay about essays I will tell you that you don’t need an introductory paragraph, at . On Importance. least not of the 1) topic sentence 2) structural methodology 3) thesis statement varity that we were all taught in high school. What you do need is descriptive essay on happiness That Thing; maybe a question, a fear or a fury.
It makes your blood boil. It’s all you can talk about when you sit down with your friends over a glass of wine or two or five, or maybe you can’t talk about it with anyone, just your own heart. Education , Essay , Essays 1304 Words | 4 Pages. have the same feelings and experience the communication same depth of print essay love and pain like we humans. If you careful notice, all pets, irrespective of being a . On Importance Communication. bird or an animal, when loved deeply, they return their love in many folds. The only difference is that they cannot say it out or express to the level as we humans could do. When tamed and looked after well, they would do anything; even sacrifice their lives for creative writing stories us. Such pure and true is essay of oral their love for their masters, that many a times, humans do not realize. Andy Summers , Animal , English-language films 751 Words | 3 Pages. of the week when Pete receives big shipments of programming inventory for the store.
When that occurs the retail part of the Garden Center can be really busy for a few . days after stocking the new inventory. Inventory can range from a variety of things, for example ; garden rocks in assorted rock pallets, mulch bags sorted out by type, hay bales stacked, and even bird baths. So as one of the three managers, Pete has to make sure things go well and on importance of oral items are placed correctly and neatly throughout the store, in. Annual plant , Evergreen , Garden 1115 Words | 3 Pages. ?Exemplification Essay Organization and Essay Assignments Overview This is to research apa style, help clarify our two essay . assignments.
The two 5-paragraph essays that we will write this semester will each have an introductory paragraph, three body paragraphs, and a conclusion paragraph. The first essay will be a simple expansion of the essay on importance of oral communication Exemplification ( Example ) Paragraph, so it will logically be about the elementary cover same person you chose as the topic for your example paragraph. The second essay will be a basic Justification. Essay , Inigo Montoya , Paragraph 2011 Words | 4 Pages. The purpose of this essay is to analyse how techniques used in Leaving Prince Charming Behind andThis is essay of oral communication Love change my opinion . of love . The two poems by Karlo Mila, Leaving Prince Charming Behind and research apa style This Is Love look at love at two different points of views- fairytale and essay on importance communication gardening, respectively.
Although both poems talk about love , the poem Leaving Prince Charming behind compares love to a fairytale whilst the poem This is Love relates love to gardening, describing love to be more realistic and. Brothers Grimm , Cinderella , Fairy tale 908 Words | 3 Pages.
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essay on coriolanus December 5, 2000. Although Coriolanus is considered the A hero @ and protagonist of on importance of oral Shakespeare = s Coriolanus and should be a strong, sympathetic character, he is dominated and elementary cover letters, overpowered by the other main characters of the play because they well understand his weaknesses and are able to on importance, manipulate and defeat him. Persuasion is the key to power in Shakespeare = s play, and those who possess the talent of analysis essay persuasion are the ones who succeed. These characters, including Coriolanus himself, bring about the hero = s downfall through their speeches and essay on importance of oral communication, means of persuasion. While Coriolanus failed because of his insincerity, arrogance, and inability to appeal to his audience, Brutus, Sicinius , and Volumina were successful because they knew the citing research, strengths and weaknesses of their audience, were able to give the speech that was most effective, and thus used manipulation to get the on importance, effects that they desired. Although Coriolanus (also called Caius Martius ) is the A hero @ of the play, he is papers unlikable; temperamental, proud, arrogant, stubborn, and greedy for power.
Coriolanus is the least popular of the great tragedies and this is probably due to the character of the on importance of oral, hero with whom modern audiences find it more difficult to sympathise than with those who commit murder or adultery . Advertising Essay? . On Importance Communication? . while Shakespeare has frequently been praised for his universal subjects, for his holding a mirror up to nature, = it = s rare to encounter someone like Coriolanus and much rarer . . . to feel the way he does. We do not understand his arrogance and we do not like it. Print Advertising Analysis? (Wheeler xv-xvi) Coriolanus is not a typical Shakespearean hero. Comparing him to other of Shakepeare = s heroes, who have even committed serious crimes, such as Hamlet, Macbeth, or even Caesar, Coriolanus is on importance of oral too self-righteous and arrogant to be likable. A Coriolanus is no Hamlet. He has no doubts of his own rightness nor of his own righteousness. The reasons = he gives for writing love stories, his behaviour are widely accepted generalizations pushed to of oral, such extremes as to reveal themselves as pure prejudice founded on arrogant self-will @ (Smith 130). From the beginning scene, the audience immediately perceives that Coriolanus is not a stereotypical hero that is identifiable and sympathetic.
In the midst of war, Coriolanus is essays about common sense a revered soldier; he fights valiantly against of oral communication the Volscians and proves himself to be a hero and as a reward for his heroics, he is offered the position of consul by the Senate. Cover Letters? However, Coriolanus must first get the approval from the citizens of Rome before he can take this position. Although strong and mighty in battle, his public relation skills leave much to be desired. It is a well-known fact that Coriolanus holds nothing but contempt for the lower plebeian classes. He shouts to of oral, the crowd in Act I, Scene I, which is research apa style our first exposure to the protagonist, What would you have you curs , / that like nor peace nor war? . Essay On Importance Of Oral Communication? . .Who deserves greatness / Deserves your hate; and your affections are / A sick man's appetite, who desires most that / Which would increase his evil. He that depends / Upon your favours swims with fins of lead / And hews down oaks with rushes. Hang ye ! (I, i , 167 - 182)
It is this first glimpse of Coriolanus that sets the precedent for print advertising analysis essay, the rest of the play. A While Martius = [Coriolanus = ] bullheaded pride and brashness may serve him well on the battlefield, his lack of communication delicacy will prove his undoing among the populace @ ( Douthat 4 ). Coriolanus = arrogance and perceived superiority is elementary principal cover letters very apparent in his epideictic speech to the plebeians in Act II. It is important to note that Coriolanus is an essay on importance of oral, aristocrat, and A this is the scene where his superiority in nobleness is most apparent @ (Bradley 34). Analysis? He sees the patrician class of which he is a part to essay on importance of oral, be virtuous and noble, and research papers, does not at all feel this way about the lower plebeian class. As A. C. Bradley notes in his lecture A Coriolanus, @ The plebeians, in his eyes, are destitute of this virtue, and therefore have no place in this community . . . . To ask anything of them is to insult not only on importance of oral communication himself but the essay, virtues that he worships. To give them a real share in on importance of oral communication, citizenship is treason to Rome; for Rome means these virtues. They are not Romans, they are the rats of Rome. He is very unjust to them, and his ideal, though high, is also narrow. But he is magnificently true to it, and even when he most repels us we feel this and glory in him.
He is never more true to it than when he tries to be false . . . Creative Love? (Bradley 33-34). He nearly had the on importance of oral, consulship given right to him, but he cannot bring himself to lower to the level of the research, plebeians. Essay On Importance Communication? He pleads, A I do beseech you, let me o'erleap that custom @ (II, ii ,134 -35), but finally relents saying, A It is a part / That I shall blush in acting, and print, might well / Be taken from the people @ (II, ii,143-45). By showing his battle wounds and essay communication, glorifying his heroics to the crowd in the marketplace, Coriolanus hopes to win the favor of the linear research papers, plebeians, appealing to his ethos. At first, his arrogance is apparent; he struggles in the role of a petitioner. When asked why he is essay on importance of oral communication there, he states, A mine own desert @ (II, iii, 65), in other words, for linear research papers, himself and not for the people. However, as he tells of his exemplary military service and triumphs in battle, the crowd seems convinced. Communication? They exclaim, A He has done nobly, and advertising essay, cannot go without any honest man = s voice.
Therefore let him be consul. The gods give him joy and make him good friend to the people! @ (II, iii, 132-136) Coriolanus leaves the marketplace satisfied that his speech was successful and assured that he will win the position. However, he discovers later that he failed because his speech was insincere. In his essay, A How to essay on importance, do Things with Austin and elementary principal letters, Searle: Speech Act Theory and Literary Criticism, @ Stanley E. Fish quotes John Searle saying, A a promise is defective if the things promised is communication something the promisee does not want done @ (Fish 984). Fish himself comments that Coriolanus set himself up for failure because he voided A his request by making it in essays common sense paine, such a way as to indicate that he [did] not accept the conditions on on importance communication, its successful performance @ (Fish 984). Love? Coriolanus made several mistakes that doomed his speech: he was apparent in disdain for the audience, failed to adapt his speech to accommodate them, did not believe in what he was petitioning for, saw the essay on importance of oral communication, plebeians as too incompetent to programming, even vote for him in the first place, and was insincere and unconvincing in essay communication, his delivery. Coriolanus = tragic character flaws of pride and superiority were the first stumblings to his eventual downfall. Was it solely Coriolanus = own foolish pride and failure in public persuasion that led to his demise?
His obvious weaknesses and pride made him an easy target for both his allies and his enemies to take advantage of research papers him. On Importance Of Oral Communication? Brutus and essays sense by thomas, Sicinius were motivated by their duty to represent and essay of oral communication, take care of the people, and Coriolanus = dangerous nature was a threat. Volumnia was motivated by her own desire for letters, power and honor in Rome, and Coriolanus = banishment and alliance with the Volscians was a disgrace. So, how did both groups go about manipulating Coriolanus to achieve their goal? Brutus and Sicinus are two tribunes opposed to Coriolanus, A whose talent for demagoguery and manipulation of the masses enable them to turn the people of Rome against Coriolanus B an essay of oral communication, easy task, given the hero = s propensity for violent outbursts @ ( Douthat 2). Brutus and Sicinius , who are well aware of programming research Coriolanus = disdain for the plebeians, are scared of the danger to the Roman citizens they represent if the arrogant war hero is elected. Through their compelling and fluid speech, they are easily able to persuade the plebeian crowds; talent that Coriolanus has not mastered.
An Act I, Scene I, after Coriolanus = curses to the crowd, Brutus and Sicinius are first introduced. From the very beginning, it is apparent that the two are going to be the antagonists to essay on importance, our A hero. @ They represent the citizens of Rome and sense that Coriolanus, with his aristocratic pride, will be trouble to the already struggling lower class that they represent. Thus, their motivation becomes the destruction and linear research, ruin of essay on importance Coriolanus. At the end of Act I, Scene I, they take into account his pride, making observations such as, A Was ever man so proud as is elementary school principal letters this Martius [Coriolanus]? @ (I, ii, 252), A being mov = d, he will not spare to gird the gods @ (I, ii, 256), A he is grown / Too proud to be so valiant @ (I, ii, 258), and essay of oral, A such a nature / Tickled with good success, disdains the shadow / Which he treads on at noon @ (I, ii, 259-261). Print? Both tribunes vow loyalty to the citizens and will do anything in on importance of oral, their power to advertising essay, defeat the arrogant Coriolanus from on importance of oral, persecuting their people. Following Coriolanus = insincere and barely successful speech to essays about, the plebeians, Brutus and Sicinius , the two tribunes opposed to Coriolanus, are easily able to turn the citizens against the arrogant war hero. A Brutus and Sicinius decide that in order to bring about the hero = s downfall they need only leave him to his own (verbal) devices. They know that he cannot be named consul until he asks the citizens for their votes and they are sure that faced with this situation he will perform badly @ (Fish 983). They take note of on importance communication his speech to the Senate, and know that Coriolanus will undoubtedly fail in his suppliance if they can get the crowd to see through his artificiality.
Brutus states, A You see how he intends to use the people @ (II, iii, 155). Sicinius replies, A May they perceive his intent! He will require them / As if he did condemn what he requested / Should be in them to writing love stories, give @ (II, iii, 156-158). Brutus then proposed that all they need to on importance, do is tell the crowd of their knowledge of Coriolanus, A Come, we = ll inform them / Of our proceedings here on sense by thomas, th = market-place; I know they do attend us @ (II, iii, 159-161). Once Coriolanus has left after giving his weak, insincere speech, the two scheming tribunes know that it will not take much to persuade the audience to see right through him. Brutus reminds the people of how Coriolanus treated them before and points out to them, A Did you perceive / He did solicit you in free contempt / When he did need your loves; and do you not think / That his contempt shall not be bruising to you / When he hath power to essay on importance communication, crush? Why, had your bodies / No heart among you?
Or had you tongues to cry / Against the citing, rectorship of of oral judgement ? @ (II, iii, 199-204) Brutus and Sicinius appeal to the crowd = s pathos; they make them feel dumb and ignorant in their appointing Coriolanus. Citing Research? With the push from the essay communication, two tribunes, the crowd clearly sees through Coriolanus = thinly-veiled speech and creative writing love stories, realizes that he is on importance feigning humility in order to obtain their approval. They revoke their approval and deny him the consulship Brutus and Sicinus succeed not only because they were persuasive in their own speech, but also in making Coriolanus = errors and insincerity visible. Volumnia , the third dominant character, is a mother with an iron will and domineering persona. A As a woman, she lacks the ability to achieve power on her own in the male-dominated Roman society; she also lacks a husband through whom she might indirectly enjoy public clout @ ( Douthat 2). Due to her lack of a husband, she exercises her power and elementary school principal, influence through her son. She is controls not only situations with Coriolanus, but also with others. Volumnia = s control is first felt in Act I, Scene iii; a setting of of oral Volumnia , Virgilia , and a neighbor woman sewing. A We find Coriolanus = wife and mother in a domestic scene, sitting and sewing, and then gossiping with one of about common sense their friends who pays a visit. But the domestic setting sharply contrasts with the words and character of Volumnia , whose influence on her son becomes apparent quickly @ ( Douthot 5). Volumnia delights in her son = s heroics and bloodshed, saying, A His bloody brow / With his mail = d hand then wiping, forth he goes . . . it more becomes a man / Than gilt his trophy.
The breasts of Hecuba , / When she did suckle Hector, look = d not lovelier / Than Hector = s forehead when it spit forth blood / At Grecian sword @ (I, iii, 34-43). This is communication not exactly the talk of a typical, nurturing mother. Through her speech, it reveals her desire for power and shows that Coriolanus = triumph on the battlefield has been the direct result of her upbringing. Elementary Cover Letters? She has raised her son to be a honored, mighty warrior, and she lives his life vicariously by controlling him to do as she directs. Coriolanus = mother, Volumnia , although not his enemy, is also able to manipulate and persuade Coriolanus to essay of oral communication, get him to do what she wants. She alone is the most prominent figure in his life, and her control over her son proves to be destructive. A Volumnia raises her son to be a great soldier, and it is her ambition, more than his, that puts him on the disastrous track toward the essays common by thomas, consulship. Volumnia = s controlling nature constitutes a major cause of Coriolanus = fatal childishness; and while his legendary stubbornness holds sway in every other situation, she alone can overcome it . Of Oral? . Essay On Happiness? . and thus unwittingly set his doom in motion @ ( Douthat 2 ).
In Act II, Coriolanus had no desire to ask for the acceptance of the plebeians, but Volumnia persuaded him otherwise. She knows that Coriolanus needs this acceptance from the people, and goes as far to encourage him to lie and appear humble and suppliant in essay on importance of oral, order to descriptive, win their approval. In her argument to Coriolanus, she applies logos, showing that appearing humble to communication, the people does not dishonor him, because it is the only way which he will be able to print, achieve the on importance communication, coveted consul position. Because that it now lies on you to speak / To th = people; not by your own instruction, / Nor by th = matter which your heart prompts you, / But with such words that are but rooted in / Your tongue, though but bastards and programming research papers, syllables / Of no allowance to essay on importance communication, your bosom = s truth. / Now, this no more dishonours you at all, / Than to take in a town with gentle words / Which else would put you to your fortune and / The hazard of much blood. (III, ii, 52-69). Coriolanus, at first, protests against his mother = s advice, A A beggar = s tongue / Make motion through my lips, and my arm = d knees / Who bow = d but in my stirrup, bend like his / That received an alms! I will not do = t, / Lest I surcease to honour my own truth, / And by print advertising analysis essay, my body = s action teach my mind /A most inherent baseness @ (III, ii, 117-123). But, as seems to be a pattern, he relents and essay communication, gives into his mother = s advice; A Pray be content: / Mother, I am going to analysis, the market-place; / Chide me no more @ (III, ii, 130-132). Volumnia = s dangerous influence and control over her son is essay on importance of oral communication most prominent in Act V. She knows exactly what arguments will most sway Coriolanus = stubbornness. Linear Research? A As a Roman delgate , she appeals to his sense of essay on importance of oral patriotism, to his love for his family, and to his reputation; and last, as a mother, she accuses him of about sense by thomas ingratitude @ ( Wheeler xxvi ). Volumnia pleads to her son, A There = s no man in the world More bound to = s mother, yet here he lets me prate Like one i = th = stocks. Thou hast never in thy life Show = d thy dear mother any courtesy, When she, poor hen, fond of no second brood, Has cluck = d thee to essay on importance of oral communication, the wars, and safely home, Loaden with honor @ (V, iii, 158-164).
She uses the metaphor of a dutiful hen guiding her chicks to essays about sense by thomas paine, appeal to her son = s pathos. She lets him know that he has achieved his honor because of her, and essay communication, now he is being ungrateful to creative writing stories, her personally through his disloyalty to Rome. Coriolanus = failure in speech and temperamental character is essay on importance of oral only made more obvious by on happiness, the other characters in the play whose rhetoric and persuasive techniques are much more skillful and successful. A Though Coriolanus is on importance of oral himself unsubtle, preferring to express himself directly (indeed, this contributes to his downfall), he is letters surrounded by craftier, more manipulative characters @ ( Douthat 2). Essay Communication? Brutus, Sicinus , two of his enemies, and linear research, Volumnia , his own doting mother, are three of the manipulative characters who prove to be much better persuaders than the hot-tempered protagonist.
Their motivations are successful because they have the oratorical talent that Coriolanus does not.